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Why Southwest Florida Real Estate Agents Need To Advertise Now

May 23, 2020 4:57:39 PM / by Larry Julius

Advertising in Fort Myers: Real EstateType "FORT MYERS REAL ESTATE AGENTS" into Google. In slightly over a half-second, the search will deliver 41,000,000 results. Similar searches for Naples, Cape Coral, Whiskey Creek, Villas, or Sanibel produce a proportional number of returns.

Despite the economic hardships imposed by the Coronavirus crisis on Southwest Florida consumers, the demand for real estate is booming. 

The Wall Street Journal published a trend last week indicating that mortgage applications for purchase a home have achieved levels equal to last year.

According to, home buying demand is 16.5% higher now than it was pre-COVID-19 on a seasonally adjusted basis.

Redfin attributes this explosive growth in real estate shoppers to two factors, including record-low mortgage rates. The other primary driver is a migration trend from expensive metropolitan areas as buyers hunt for more space at lower prices.

To capture a larger share of the robust market, local real estate agents need to stand apart from the millions of Google results.  Advertising on Fort Myers radio will help accomplish this.  Here's why.

Research from Nielsen indicates that among consumers who postponed purchasing a new house because of the pandemic, 11% of loyal radio listeners say they intend to complete the purchase within 12 months. This is 22% more likely than the general population and 57% more likely than loyal TV viewers.

Advertising in Fort Myers New Home Sales

Also, according to Nielsen, each week Fort Myers radio reaches more consumers planning to purchase a home than all other media. This includes local TV, newspaper, pay-TV, social media, or streaming audio sites like Pandora and Spotify.

Advertise On Fort Myers Radio Real Estate

Finding prospective buyers for homes, though, is only part of the job for a local real estate agent.  The other component is earning the listing from the homeowner is the other part.New call-to-action

According to Nielsen, Fort Myers radio reaches 89% of local homeowners who are planning to sell. Again, this reach is superior to all other media.

Advertising On Fort Myers Radio: Real Estate

The commissions earned by real agents are based on the sale price of the home. Advertising on Fort Myers radio also has the biggest reach among owners whose homes have the greatest value.

Advertise On Fort Myers Radio Home Value

The major housing authorities are predicting that current mortgage rates will remain consistent through at least August before ticking back-up. Higher rates could soften the market. That's why Southwest Florida real estate agents need to advertise now to attract both buyers and sellers.

More Advice For SWFL Small Business Owners

Topics: best way to advertise, streaming audio, radio advertising, small business owner, online advertising, social media advertising, newspaper advertising, television advertising, small business, home buyers, real estate, pay-TV, home sellers

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