Just about every adult in SWFL spent, on average, 15 hours last week listening to the radio.  As a matter of fact, more people tuned-in to their favorite Fort Myers radio station than watched TV; read a newspaper, or logged-on to Pandora and Spotify.

"Sure," a Naples small business owner said to me. "People are still tuning-in to local radio stations, but do they switch stations when my commercial comes on?"

Not to worry. Unlike TV, which makes avoiding commercials a breeze, there is no ad-skipping technology for radio.  As a result, a study by Nielsen reveals that 93% of radio listeners stick around for the ads.

This raises the question: Consumers are not button-pushing during radio commercials, but are they paying attention to the content of the advertising? Research says YES.

Over the next 12 months, 101,000 people in Southwest Florida will seek the help of a local attorney.  These clients will generate more than $251,000,000 in legal fees for services including real estate transactions, bankruptcies, criminal defense, traffic offenses, personal injury, divorce, estate planning, and civil matters.

There are 2,525 lawyers to choose from in Lee and Collier counties. So, what can a local attorney do to compete for a share of this mammoth pool of billable hours? He or she can do what hundreds of other successful small business owners do: advertise on Fort Myers radio.

Here is the evidence: