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How Has Working From Home Affected Advertising On Fort Myers Radio?

Aug 24, 2020 6:45:00 AM / by Larry Julius

Before COVID-19, most listening to Fort Myers radio happened outside the home. Southwest Florida consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

As consumers are compelled to work from their houses and curtail their commutes, the share of at-home listening to Fort Myers radio has grown by 16%, according to Nielsen.

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Advertising In Ft. Myers: Radio Listening Little Changed From Year Ago

Aug 10, 2020 6:37:07 AM / by Larry Julius

During June, 730,700 Southwest Florida adult radio-listeners spent two hours per day listening to their favorite Fort Myers stations, according to Nielsen. Although local consumers had spent fewer minutes listening at the onset of the pandemic, the current time tuned-in remains little changed compared to a year ago.

Some advertising experts had predicted that as consumers spent more time at home because of COVID-19 concerns, the hours devoted to radio listening would decrease. That, however, was not the case.

In June of 2019, according to Nielsen, 33.3% of radio listening occurred at home. During July of this year, in-home listening jumped to 38.6%. Despite the reduction in out-of-home activities, though, consumers still spent nearly the same amount of time listening to Fort Myers radio.

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