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Advertise On Fort Myers Radio? 5 Things Business Owners Get Wrong

Dec 31, 2021 8:39:58 AM / by Larry Julius

To ensure success, every Southwest Florida business owner needs to advertise.

"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”

There are dozens of ways for local small business owners to advertise. By most metrics, the best way to advertise is on Fort Myers radio. These measures of effectiveness, however, are often obscured by the glimmer and glitz of newer technologies. 

To help reduce the glare that often blinds business owners to the potency of advertising on Fort Myers radio, here are the top five things many local business owners get wrong.

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Topics create an effective radio commercial, radio advertising, fort myers radio, fort myers radio stations, How to Advertise on Radio, satellite radio, radio commercials, advertise on radio, radio history, radio listening, Advertise on Fort Myers Radio, radio formats, car radio, who listens to radio

Fort Myers Radio: Which Stations Do SWFL Consumers Prefer?

Jan 26, 2021 10:17:57 AM / by Larry Julius

There are 32 radio stations that reach listeners in Southwest Florida. Each provides a unique format of news, sports, music, entertainment, and inspiration. Some stations broadcast in English. Others serve Spanish speakers. Some stations cater to millennials. Others appeal to Baby Boomers.  No doubt, there is a local radio station that fulfills the preferences of every listener.

Each week, according to Nielsen, 839,400 adults tune-in to their favorite Fort Myers radio stations. This is more people than watch local TV, cable, or streaming channels. This is more than use Facebook and Instagram. This is more than read newspapers or connect to Pandora and Spotify. 

Despite the abundance of Fort Myers radio stations to choose between, Nielsen reports that, on average, adult consumers only listen to 2.4 each week.  So, which stations do local consumers choose?

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Topics millennials, streaming audio, radio advertising, radio commercials, in-car listening, smart speakers, millennial parents, listening location, radio listening, radio formats

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