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Lessons A Ft. Myers Business Can Learn From World's Biggest Advertiser

May 12, 2023 3:49:14 PM / by Larry Julius

There are 30,869 small businesses in the Cape Coral-Fort Myers, FL Metro Area, according to the U.S. Census Bureau. Almost every one of these businesses is competing for a portion of the $24.8 billion of local retail spending expected to occur in 2023.*

To capture the largest share of this giant pool of consumer cash, Fort Myers small business owners will need to consider advertising.

"Think you have a great product?" asks the U.S. Small Business Administration. "Unfortunately, no one's going to know about it unless you advertise. Advertising, if done correctly, can do wonders for your sales., and you know what that means: more revenue and more success for your company."

One of the best ways to advertise in Fort Myers may be on local radio, a fact not lost on the world's largest advertiser, Proctor & Gamble. Last year, P&G upped spending on the radio by 43% to $235 million, according to Vivvix (formerly Kantar Media), led by a big jump in local radio.

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What Marketers Need To Know About Advertising on Fort Myers Radio

Apr 23, 2023 12:14:04 PM / by Larry Julius

According to Nielsen, 877,056 adults tune in to their favorite Fort Myers radio stations every week. This is significantly more consumers than are reached by all other advertising-supported media, including local TV, local cable, streaming video, social media, online audio, and local newspapers.

Fort Myers radio's unchallenged reach is why many local business owners depend on the medium to capture the largest possible share of the $24.8 billion dollars consumers are expected to spend at retail this year.

Other Southwest Florida small business owners, however, may be surprised to learn that by most marketing metrics, radio remains the best way to advertise in Fort Myers.

Here are four more facts about AM/FM radio that may surprise many local marketers.

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Topics best way to advertise, streaming audio, radio advertising, How to Advertise on Radio, fort myers television, in-car listening, television advertising, television, in-car audio, local television, how to advertise, am/fm radio

Advertising In Fort Myers: Radio Ratings Exceed TV For First Time

Mar 21, 2023 9:15:49 AM / by Larry Julius

Every week, according to Nielsen, Fort Myers radio reaches 877,056 adults. This is more consumers than use any other medium, including local TV, local cable, streaming video, social media, online audio, and newspapers.

Reach, though, is only one component used to calculate ratings.  The other metric that contributes to the rating formula is the time spent using each medium. So, although for the past 10 years, AM/FM radio's reach has been significantly higher than the reach of local TV, consumers spent considerably more time watching TV. As a result of the math, TV has enjoyed higher ratings than radio.

For the first time, however, AM/FM radio ratings have exceeded local TV ratings by three percent among the key advertising demographic of 18-49-year-olds, according to Nielsen's Total Audience Data for the third quarter of 2023.

In the Fort Myers area, there are 380,049 18-49-year-olds, the majority of whom are millennials, a generation that now accounts for nearly one-third of all retail spending.

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Topics best way to advertise, millennials, radio advertising, fort myers television, fort myers tv, television advertising, millennial parents, television, cable tv, satellite tv, Advertise on Fort Myers Radio, streaming video, local television, streaming TV, streaming media, am/fm radio

In-Car Listening Drives Fort Myers Radio To The Top

Mar 14, 2023 5:20:36 PM / by Larry Julius

Fort Myers radio reaches more Southwest Florida consumers each week than any other advertising medium.

According to Nielsen, 877,056 adults tune in to their favorite AM/FM stations every week.  This is significantly more consumers than are reached by Fort Myers TV, cable, streaming video, streaming audio, social media, or newspapers.

AM/FM radio's dominance among local consumers is driven, in large part, by the  960,533 Fort Myers area adults who take to the road in their car or truck every week, according to Neilsen.

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Topics Reach, best way to advertise, streaming audio, in-car listening, advertising reach, reach & frequency, in-car audio, share of ear, streaming media, car radio, am/fm radio

Advertising On Fort Myers Radio in 2022: Five Things to Know

Jul 20, 2022 1:30:47 PM / by Larry Julius

Southwest Florida business owners have depended on Fort Myers radio to market their goods and services since WFTM, the city's first radio station, went on air in 1939. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 30,689 small business owners to create and maintain customers.

Here are five facts every business owner should know about advertising on Fort Myers radio in 2022.

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Topics best way to advertise, small business advertising, fort myers radio, small business owner, fort myers radio stations, swfl small business, southwest florida small business, small business, advertise on radio, small business marketing, radio listening, Advertise on Fort Myers Radio, advertising on radio, radio formats, am/fm radio

Advertise In SWFL: Online Listening Boosts Audience For AM/FM

Jun 30, 2022 11:31:10 AM / by Larry Julius

Despite an abundance of media options, Fort Myers radio reaches the most consumers every week in Southwest Florida

According to Nielsen, every week 862,392 adults tune in to their favorite Fort Myers stations. This is more than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

Not all listening to Fort Myers radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.

Neilsen finds that 27.9% of all consumers who listen to a Fort Myers radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 11.2% of a station's total audience is listening on a device other than a traditional receiver.

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Topics streaming audio, radio advertising, online advertising, digital advertising, internet, streaming media, internet advertising, am/fm radio, online radio

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