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Advertising In Fort Myers: Reach Mother's Day Shoppers

Feb 5, 2020 4:11:21 PM / by Larry Julius

As Valentine's Day sales begin to dwindle, that's when Southwest Florida small business owners start thinking about Mom.

Mother's Day, which happens on the second Sunday of May, is second only to Christmas in terms of holiday spending. Last year, SWFL consumers spent more than $94-million celebrating the women in their lives. That number is expected to grow again in 2020.

To claim a significant share of this Mother's Day cash, local retailers and restaurants will need to advertise.  By almost every key metric, advertising on Fort Myers radio is the best choice.

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Topics pandora, best way to advertise, retail, radio advertising, small business owner, online advertising, digital advertising, social media advertising, facebook, restaurant marketing, newspaper advertising, consumer spending, television advertising, small business, spotify, restaurant advertising, mother's day

Best Way To Advertise Pizza Restaurants In Southwest Florida

Jan 3, 2020 4:58:56 PM / by Larry Julius

Southwest Florida consumers cannot get enough pizza.

In 2012, there were just 359 local pizza restaurants. Today, however, that number has grown to 388. In 2019, these establishments racked up $182,473,484 in total sales.

Fifty-nine percent of pizza sales in the Fort Myers-Naples area are rung-up by one of the top-50 chains like Domino's or Pizza Hut. The remaining 41% of revenue is controlled by independent, small business owners.

To compete for a larger share of the pizza pie in SWFL requires local restaurant owners to bring in new customers. A proven way to accomplish this is with advertising.

The US Small Business Administration recommends that every Fort Myers area small business advertise consistently.  

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Topics best way to advertise, radio advertising, small business owner, online advertising, digital advertising, social media advertising, restaurant marketing, newspaper advertising, consumer spending, television advertising, small business, pizza, restaurant advertising

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