What is the Best Way To Advertise Retail Stores In SWFL?

Apr 12, 2019 6:30:00 AM / by Larry Julius

Over the next 12 month, Southwest Florida consumers will spend $22 billion on retail products.

Small business owners who want to compete for a share of this cash will need to advertise. As Professor Jef Richards at Michigan State University points out, “Advertising is totally unnecessary…unless you want to make money.”

Bottom line: SWFL consumers will only buy from retailers they know about.

There are many ways small business owners to advertise. This includes local television, newspapers, or streaming media platforms like Pandora and Spotify.

But regardless of what product a retailer sells, the best option is advertising on Fort Myers radio. Radio reaches significantly more consumers in every major retail category than all of the other media choices.

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Topics retail, store traffic, sales

Cape Coral Business Owner Uses SWFL Radio Stations To Drive Traffic

Apr 5, 2019 6:20:00 AM / by Larry Julius

"We have been very pleased with the results of our radio advertising," says Kimberly Bell, who handles the marketing for Fix Marine Supply in Cape Coral. "It has been a very good investment for us."

Florida has more recreational boats than any other state, according to the National Marine Manufacturers Association.  Almost 21,000 of these pleasure craft are registered in Collier County alone.

Eight years ago, John Fix started Fix Marine Supply at his dining room table in Cape Coral to try and grab a share of the $150,000,000 that is spent on boating related purchases in the county each year. The company specializes in boat lifts and supplies for both residential consumers and contractors.

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Topics retail, Cape Coral, Boat, store traffic

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