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Valentine's Spending In SWFL Expected To Grow 8.4% in 2023

Jan 26, 2023 1:46:10 PM / by Larry Julius

Southwest Florida business owners should brace for a sweet Valentine's Day in 2023.

Based on per capita spending forecasts from the National Retail Federation (NRF), Fort Myers area consumers are expected to spend $100.2 million on their Valentines this year, 8.4% more than they did in 2022.

Overall, says the NRF, 52% of consumers plan to celebrate Valentine's day this year. On average, each celebrant will spend $192.80 on holiday gifts and outings. This is $17 more than last year.  Here is the most interesting part, though.

"While spending on significant others and family members is in line with last year, many consumers are looking to show appreciation for the other meaningful relationships in their lives," says the NRF. "Of the $17 increase in per-person spending, $14 comes from gifts for pets, friends, and co-workers, along with classmates or teachers."

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Topics Reach, roi, retail, radio advertising, return on investment, valentine's day, retail sales, retail store, retailer, advertising reach, reach & frequency, retail spending, advertising return on investment, advertising roi

How To Reach Valentine's Day Shoppers in Southwest Florida

Dec 18, 2019 7:03:00 AM / by Larry Julius

For Southwest Florida small business owners who depend on Valentine's Day to spike first-quarter sales, this year could prove to be a battle as the decline in celebrants is expected to continue.

Based on estimates from the National Retail Federation, 523,000 SWFL consumers will be participating in the holiday this year. This is 20% fewer than ten years ago.

There is good news, however, for local  business owners. Although there are will be fewer customers, local Valentine's Day spending is expected to grow to $84.8-million. This is 28% higher than a decade ago.

So, how does a local retailer or restaurant win the battle for the hearts and wallets of romantic consumers?  Advertising is a necessary weapon to win this war.

No weapon is as potent as advertising on Fort Myers radio.

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Topics pandora, best way to advertise, radio advertising, small business owner, online advertising, digital advertising, social media advertising, facebook, newspaper advertising, consumer spending, television advertising, small business, spotify, valentine's day

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