Biggy's Place is a 164-seat restaurant serving breakfast and lunch in Fort Myers. Since new owners took over the location just over five years ago, sales have increased an astonishing 65%.

"We've grown every year since we started," says Bob Bigelow (aka Biggy) who now owns the restaurant along with his wife, Dawn. "Advertising on Fort Myers radio has been a large, large part of our growth."

Succeeding in the restaurant business in Southwest Florida is not easy.  At last count, besides Biggy's Place, there were 2472 other restaurants in Collier and Lee counties chasing almost a billion dollars in sales.  

Conditioned Air is a Naples-based heating, ventilation, and air conditioning company.  Theo Etzel joined the company in 1995 as President and CEO.  That was the same year the company began advertising on Fort Myers radio as part of an aggressive growth strategy.

"When my partners and I purchased the company 24 years ago, we had 25 employees and $2.5-million in annual sales," says Mr. Etzel. "Today we employ 375 people and generate north of $50-million a year in sales throughout Southwest Florida."

"To accelerate our growth at the beginning, we needed a strong platform to share the company's story," recalls Mr. Etzel. "So, we invested heavily in radio advertising."  To this day, Fort Myers radio is still Conditioned Air's predominant form of advertising.

If you were one of the 802,000 people who tuned-in to a Fort Myers-Naples radio station last week, odds are you heard a commercial for King Law. There's even a good chance you can sing their phone number, 888-SEAN-KING. These commercials help local attorney Sean King compete effectively against 2,525 other lawyers in Collier and Lee counties.

"Radio advertising works for me," says Mr. King. "My commercial has been on every day for the past seven years. Advertising on Fort Myers radio helps me reach clients from Marco Island to Venice. No other media has that kind of coverage."