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How Does Social Media Advertising Stack-Up Against SWFL Radio?

Aug 13, 2019 7:20:00 AM / by Larry Julius

Advertise On Social Media In Southwest FloridaThe first radio station in Southwest Florida went on-the-air in 1940.  Seventy-nine years later, Facebook inaugurated the social media era.  Twitter, Instagram, YouTube, and Snapchat, Pinterest, Reddit, and hundreds of other sites quickly followed.

As social media matured from a novelty to part of consumers' daily rituals, some SWFL business owners began to experiment with advertising.

By every key advertising metric, though, Fort Myers radio remains the best choice for a small business to market their goods and services. Here's why.

Last week, according to Nielsen, 807,219 adult consumers in SWFL  tuned-in to a local radio station.  That is significantly more than logged-on to any social media site over an entire month.

Social Media Advertising Southwest Florida Fort Myers Naples

Even among millennials in the Fort Myers-Naples area, AM/FM radio engages more consumers each week than social media sites reach over an entire month.

Social Media Advertising in Fort Myers

In addition to reach, the amount of time spent with a medium is essential to the success of an advertising campaign. The longer consumers are engaged, the more available they are to hear a marketer's message.  

Adult Spend 144 Minutes Per Day With Radio

According to Nielsen, adult consumers spend more than 144 minutes a day listening to radio.  The largest social media sites, on the other hand, engage its users for less than 25% of that time, according to eMarketer.

Advertising in Fort Myers-Naples Social Media

The fact is, 75% percent of SWFL consumers do access their social media accounts during the course of the month. Small business owners, however, do not need to buy social media advertising to reach that audience.

According to Nielsen, 93% of all social media users can be reached each week on Fort Myers radio stations.

Advertise On Fort Myers Radio Stations Social Media

If executed correctly, social media advertising in Southwest Florida can contribute to the success of an advertising campaign.  When, however, local business owners are limited by budget, the best way to advertise is on the radio.

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Topics: memorable, fort myers radio, advertise in Naples, advertise in Fort Myers, advertise in SWFL, small business owner, fort myers radio stations, How to Advertise on Radio, advertise in southwest florida, swfl small business, southwest florida small business, online advertising, digital advertising, twitter, social media advertising, facebook, instagram

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