As social media matured from a novelty to part of consumers' daily rituals, some SWFL business owners began to experiment with advertising.
By every key advertising metric, though, Fort Myers radio remains the best choice for a small business to market their goods and services. Here's why.
Last week, according to Nielsen, 807,219 adult consumers in SWFL tuned-in to a local radio station. That is significantly more than logged-on to any social media site over an entire month.
Even among millennials in the Fort Myers-Naples area, AM/FM radio engages more consumers each week than social media sites reach over an entire month.
In addition to reach, the amount of time spent with a medium is essential to the success of an advertising campaign. The longer consumers are engaged, the more available they are to hear a marketer's message.
According to Nielsen, adult consumers spend more than 144 minutes a day listening to radio. The largest social media sites, on the other hand, engage its users for less than 25% of that time, according to eMarketer.
The fact is, 75% percent of SWFL consumers do access their social media accounts during the course of the month. Small business owners, however, do not need to buy social media advertising to reach that audience.
According to Nielsen, 93% of all social media users can be reached each week on Fort Myers radio stations.
If executed correctly, social media advertising in Southwest Florida can contribute to the success of an advertising campaign. When, however, local business owners are limited by budget, the best way to advertise is on the radio.