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Advertising in Southwest Florida: The Radio Century

Aug 20, 2020 7:20:00 AM / by Larry Julius

Fort Myers radio reaches more area adults every week than any other medium. During a typical seven-day period, according to Nielsen, 854,073 local consumers tune-in to their favorite AM and FM stations. This is significantly more than those who watch broadcast television, subscribe to pay-TV, browse social media, read a newspaper, or stream music from Pandora and Spotify.

Radio's omnipresence in the life of Southwest Florida consumers is remarkable considering today is the medium's 100th birthday.

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Topics Reach, roi, best way to advertise, radio advertising, return on investment, advertising reach, reach & frequency, advertise on radio, radio history

What Is The Best Way To Reach Southwest Florida's 956,000 Consumers?

Aug 17, 2020 1:35:38 PM / by Larry Julius

Despite all of the media options available for small business owners to market their goods and services, advertising on Fort Myers radio is still the best way to reach local consumers.

Adult consumers are spending 741 minutes per day consuming electronic media, according to a new study by Nielsen.  This is 7.8% more time than they spent last year and 11.2% more than in 2018.

The typical daily media diet consists of radio, live TV, time-shifted TV, DVD/Blue-ray devices, game consoles, internet-connected devices, as well as internet via computers, smartphone apps, and tablet apps.

According to Nielsen, despite all of these media options, local radio reaches the most consumers every week.

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Topics Reach, roi, best way to advertise, retail, small business advertising, radio advertising, small business owner, swfl small business, southwest florida small business, return on investment, small business, retail sales, retail store, retailer, advertising reach, reach & frequency, small business marketing

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