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B2B Advertising: Why Job Sites Depend On Fort Myers Radio

Sep 2, 2021 2:01:18 PM / by Larry Julius

If you were one of the 831,247 adults who tuned in to Fort Myers radio last week, then chances are excellent that you heard advertising for ZipRecruiter.  That's because the company purchased 764 advertisements to air on local stations during the month of August, according to Media Monitors.

ZipRecruiter is an online recruitment site that helps companies of every size advertise open jobs. Overall, more than 2.8 million companies have posted an opening on ZipRecruiter.com

It is no wonder that ZipRecruiter and its competitors like Indeed have been making significant advertising investments on Fort Myers radio. Finding qualified workers is one of the toughest challenges facing local business owners. According to the Bureau of Labor Statistics, the number of job openings in the U.S. has reached a record high 10.1-million jobs with just not enough candidates to fill them.

If you've heard these commercials on Fort Myers radio, then you know that ZipRecruiter is not advertising to attract job seekers to its website.  Rather, the company's goal is to convince local business owners to buy help wanted ads from them.

So, why has ZipRecruiter chosen Fort Myers radio as a business-to-business (B2B) advertising resource?  The first reason is revealed in the first line of their commercial.

"According to research," says the announcer, "82% of people remember radio ads."

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Topics b2b advertising, best way to advertise, small business advertising, radio advertising, small business owner, swfl small business, radio recruitment advertising, recruitment advertising, southwest florida small business, small business, small business marketing, business to business advertising, indeed, zip recruiter, advertising options

B2B Advertising In Southwest Florida: Reaching The Decision Makers

Aug 27, 2020 8:42:59 AM / by Larry Julius

New data from the US Census Bureau has optimistic news for Southwest Florida companies that sell business-to-business.

There are approximately 26,300 businesses in the Fort Myers-Naples area, according to the Census Bureau. Indeed, many of these businesses have suffered since the onset of the Coronavirus, especially in April.

Census information is now showing positive indicators that the fortunes of area companies are improving. This includes those with 500 or fewer employees. These small businesses account for 95% of all area firms.

During the week of April 26, 36% of Florida small businesses reported temporary closures.  By July 1, the number dropped to 17%

Also, during that same week, 74% of small business owners were reporting decreases in revenue versus the prior week.  By the end of June, that number fell by nearly half.

In both June and July of this year, national data shows all retail and food services spending significantly outperformed the prior year by between two and three percent.

As the business climate improves in the Fort Myers-Naples area, the fortunes of B2B companies will accelerate as well. These include those businesses that sell office supplies, restaurant supplies, cleaning services, legal services, accounting services, transportation services, banking services, technology, and commercial real estate.

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Topics roi, b2b advertising, best way to advertise, small business advertising, fort myers radio, small business owner, swfl small business, southwest florida small business, return on investment, small business, small business marketing, business to business advertising, Advertise on Fort Myers Radio

B2B Advertising on Fort Myers Radio: What You Need To Know

Mar 8, 2019 6:40:00 AM / by Larry Julius

Advertising on Fort Myers radio is the best way for business owners to reach consumers.  Last week, 92% of all consumers in Southwest Florida tuned-in to their favorite station.  This reach is significantly higher than local TV,  local newspapers, or streaming audio services like Pandora or Spotify.

What may come to a surprise to most business owners is that Fort Myers radio also reaches the greatest number of people who make the purchasing decisions at other local companies. Almost 95% of B2B buyers tune-in to a local radio station. Significantly more than all other advertising media in Southwest Florida.

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Topics b2b advertising

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