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Marketing To Baby Boomers In Fort Myers and Naples

Nov 2, 2019 10:09:44 AM / by Larry Julius

The first Baby Boomers were born in Southwest Florida during 1946, and they kept coming until 1964.  Today, this generation represents 22.1% of the population.

According to Visa, however, when it comes to the ability to buy goods and services from local business owners, people 50 and older are responsible for 56% of all retail spending.  In SWFL, that equates to $12.7 billion.

Forecasts from the Bureau of Labor Statistics indicate the spending power of the Baby Boomer generation will remain dominant through at least 2025. This is fueled, in part, by the Boomers' continued participation in the labor force.

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Topics best way to advertise, retail, store traffic, radio advertising, fort myers radio, small business owner, consumer spending, baby boomers

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