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Father's Day 2022: Southwest Florida Consumers Will Spend $75 Million

May 31, 2022 3:11:59 PM / by Larry Julius

Father's Day this year is on Sunday, June 19. Based on projections from the National Retail Federation (NRF), Southwest Florida shoppers are expected to spend $75.3 million on the dads in their life. This is on par with the record-breaking $75.7 million spent in 2021.

“Despite growing concerns about inflation, consumers plan to spend approximately the same amount as last year in celebration of Father’s Day,” NRF President and CEO Matthew Shay said. “Spending patterns also reflect the sentimental nature of the holiday as consumers are prioritizing unique and meaningful gifts.”

The NRF projects that nearly 60%, of all Father's Day purchases in the Ft. Myers area, will be for special outings, clothing, gift cards, and electronics. Although most category spending will be down slightly from last year, the amount of money spent on special outings such as dinner is expected to increase by over 8%.

Here is how this large pool of Father's Day cash in SWFL is expected to be distributed in all retail categories.

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Topics best way to advertise, small business advertising, small business owner, swfl small business, southwest florida small business, holiday shopping, consumer spending, small business, small business marketing, holiday advertising, consumer confidence, advertising options, father, father's day

Fort Myers Radio Listeners Lead The Return To 'Normal'

Apr 28, 2022 12:03:00 PM / by Larry Julius

Each week according to Nielsen, 852,000 consumers tune in to a Fort Myers radio station. This is significantly more adults than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

There are two traits Southwest Florida radio listeners have in common. First, they are very loyal to their favorites, tuning-in to, on average, only 2.1 different stations each week.

Second, and of particular importance to SWFL small business owners, radio listeners are returning to 'normal' at a faster rate than the general population after more than two years of pandemic.

Since the onset of the COVID-19 crisis, Nielsen has been measuring consumer sentiment in regard to normal behaviors. In a survey conducted in March of this year, 83% of adults say they are "ready to go and feel life is becoming more normal". This is up dramatically from the same time last year.

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Topics best way to advertise, retail, small business advertising, radio advertising, small business owner, swfl small business, southwest florida small business, consumer spending, small business, retail sales, retail store, retailer, small business marketing, consumer confidence, retail spending

Advertising In Fort Myers: Still Time To Ring Up Holiday Sales

Dec 1, 2020 3:21:44 PM / by Larry Julius

There is cheerful news for small business owners from Punta Gorda to Marco Island and every city and town in between.

Based on the latest projections from the National Retail Federation, holiday sales are expected to grow 3.6%-5.2% over 2019.  This means despite the economic ravages of the pandemic, Southwest Florida shoppers will be spending between $2.8 and $3 billion on gifts and other trappings of the season.

The NRF forecast is based on an economic model that takes into consideration a variety of indicators including employment, wages, consumer confidence, disposable income, consumer credit, previous retail sales and weather. NRF defines the holiday season as November 1 through December 31. Numbers forecast by NRF may differ from other organizations that define the holiday season as a longer period or include retail sectors not included by NRF, such as automobile dealers, gasoline stations and restaurants.

"Consumers have shown they are excited about the holidays and are willing to spend on gifts that lift the spirits of family and friends after such a challenging year," says NRF President and CEO Matthew Shay. "We expect a strong finish to the holiday season." 

“Given the pandemic, there is uncertainty about consumers’ willingness to spend, but with the economy improving most have the ability to spend,” NRF Chief Economist Jack Kleinhenz said. “Consumers have experienced a difficult year but will likely spend more than anyone would have expected just a few months ago."

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Topics roi, retail, small business advertising, small business owner, fort myers television, swfl small business, southwest florida small business, return on investment, christmas shopping, holiday shopping, consumer spending, television advertising, small business, retail sales, retail store, retailer, small business marketing, holiday advertising, consumer confidence

Small Business Advertising In SWFL: Consumers Ready To Spend

Nov 13, 2020 8:52:56 AM / by Larry Julius

There is positive news for the 30,689 small businesses in the Cape Coral-Fort Myers, FL Metro Area.  A majority of consumers say they are ready to start shopping again.

A lifestyle survey just released from Nielsen indicates 53% of Americans believe that despite the continuing pandemic, life is beginning to normalize, and they are likely to resume typical activities.  Nielsen refers to this majority as "Ready-To-Go".

According to the survey, Ready-To-Go consumers now perceive less risk, feel safer, and believe their cities are emerging from crisis.

The key takeaway for Southwest Florida small business owners is that Ready-To-Go consumers are significantly more likely to start shopping within 30 days than the total population.  These buyers, according to Nielsen, are looking to spend on home improvement, professional services, auto parts/repair, shopping, food & dining, and travel.

To capture a meaningful share of the money Ready-To-Go consumers will be spending requires local small business owners to advertise.  By almost every metric, advertising on Fort Myers radio is the best advertising option.

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Topics roi, retail, small business advertising, radio advertising, small business owner, swfl small business, southwest florida small business, return on investment, consumer spending, small business, retail sales, retail store, retailer, advertise on radio, small business marketing, consumer confidence

Southwest Florida Retail Sales Are Growing. Is It Time To Advertise?

Oct 20, 2020 12:29:40 PM / by Larry Julius

Now would be a good time for Fort Myers-Naples area small business owners to consider increasing their advertising expenditures.

There are just over 205,000 small businesses in the Cape Coral-Fort Myers, FL Metro Area, according to the U.S. Census Bureau.  Based on some promising retail sales data, the Overall  Sentiment Index among local small business owners has improved 42.8%% between April 26 and October 12 of this year.

The best news for business owners came from the Commerce Department on Friday when it reported that retail sales rose by a seasonally adjusted 1.9% in September.  This is the fifth straight month of gains.

Local retail gains are being powered by improving consumer confidence and a large pool of cash sitting in people's savings accounts.

The Conference Board's Consumer Confidence Index jumped to 101.8 in September, up 17.9% from August. This means consumers are in the mood to spend. Fortunately, they have money in the bank to do so.

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Topics roi, retail, millennials, small business advertising, small business owner, swfl small business, southwest florida small business, return on investment, consumer spending, small business, millennial parents, retail sales, retail store, retailer, small business marketing, consumer confidence, purchase intent

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