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Small Business Advertising In SWFL: Consumers Ready To Spend

Nov 13, 2020 8:52:56 AM / by Larry Julius

There is positive news for the 205,000 small businesses in the Cape Coral-Fort Myers, FL Metro Area.  A majority of consumers say they are ready to start shopping again.

A lifestyle survey just released from Nielsen indicates 53% of Americans believe that despite the continuing pandemic, life is beginning to normalize, and they are likely to resume typical activities.  Nielsen refers to this majority as "Ready-To-Go".

According to the survey, Ready-To-Go consumers now perceive less risk, feel safer, and believe their cities are emerging from crisis.

The key takeaway for Southwest Florida small business owners is that Ready-To-Go consumers are significantly more likely to start shopping within 30 days than the total population.  These buyers, according to Nielsen, are looking to spend on home improvement, professional services, auto parts/repair, shopping, food & dining, and travel.

To capture a meaningful share of the money Ready-To-Go consumers will be spending requires local small business owners to advertise.  By almost every metric, advertising on Fort Myers radio is the best advertising option.

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Topics roi, retail, small business advertising, radio advertising, small business owner, swfl small business, southwest florida small business, return on investment, consumer spending, small business, retail sales, retail store, retailer, advertise on radio, small business marketing, consumer confidence

Southwest Florida Retail Sales Are Growing. Is It Time To Advertise?

Oct 20, 2020 12:29:40 PM / by Larry Julius

Now would be a good time for Fort Myers-Naples area small business owners to consider increasing their advertising expenditures.

There are just over 205,000 small businesses in the Cape Coral-Fort Myers, FL Metro Area, according to the U.S. Census Bureau.  Based on some promising retail sales data, the Overall  Sentiment Index among local small business owners has improved 42.8%% between April 26 and October 12 of this year.

The best news for business owners came from the Commerce Department on Friday when it reported that retail sales rose by a seasonally adjusted 1.9% in September.  This is the fifth straight month of gains.

Local retail gains are being powered by improving consumer confidence and a large pool of cash sitting in people's savings accounts.

The Conference Board's Consumer Confidence Index jumped to 101.8 in September, up 17.9% from August. This means consumers are in the mood to spend. Fortunately, they have money in the bank to do so.

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Topics roi, retail, millennials, small business advertising, small business owner, swfl small business, southwest florida small business, return on investment, consumer spending, small business, millennial parents, retail sales, retail store, retailer, small business marketing, consumer confidence, purchase intent

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