In 2019, local consumers in the Fort Myers-Naples area spent $460,000,000 on furniture and home furnishing. This number is expected to grow.
Based on estimates developed by Furniture Today’s Strategic Insights team and Easy Analytic Software Inc. (EASI), the total furniture and bedding market is projected to expand by more than 22% by 2024.
If an SWFL small business owner who sells furniture, furnishings, or home decor would like to grab a larger share of this expanding market, then advertising is necessary. By almost every key metric, advertising on local radio is a sound marketing investment.