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How To Advertise Insurance Products To Fort Myers Consumers

Jan 26, 2020 7:05:18 AM / by Larry Julius

If you were one of the 807,219 consumers who tuned-in to a Fort Myers radio station last week, then chances are you heard at least one commercial from GEICO, Progressive, or Liberty Mutual. That's because insurance is big business in Southwest Florida.

Each year, SWFL consumers spend $1.5 billion to insure their homes and cars. That's almost $1500 for every area adult.

There is good news and bad news for the 1900 local insurance agents who are competing to earn a substantial share of the home and auto premiums consumers are paying.

According to Nielsen, 114,000 policyholders in SWFL are planning to switch insurance providers during the next 12 months.

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Topics best way to advertise, radio advertising, small business owner, small business, insurance agent, home buyers, home insurance, insurance, car insurance, homeowners, car buyers

Reaching Furniture Shoppers in Southwest Florida

Jan 16, 2020 8:01:00 AM / by Larry Julius

Low unemployment, a boom in housing starts, and confident consumers are propelling robust sales for Southwest Florida furniture stores.

In 2019, local consumers in the Fort Myers-Naples area spent $460,000,000 on furniture and home furnishing. This number is expected to grow.

Based on estimates developed by Furniture Today’s Strategic Insights team and Easy Analytic Software Inc. (EASI), the total furniture and bedding market is projected to expand by more than 22% by 2024.

If an SWFL small business owner who sells furniture, furnishings, or home decor would like to grab a larger share of this expanding market, then advertising is necessary.  By almost every key metric, advertising on local radio is a sound marketing investment.

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Topics best way to advertise, millennials, radio advertising, online advertising, digital advertising, social media advertising, newspaper advertising, consumer spending, television advertising, furniture, home buyers, real estate

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