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Ft. Myers Radio Still Reaches More SWFL Consumers Than All Other Media

Dec 10, 2021 3:38:39 PM / by Larry Julius

When WFTM-AM became Southwest Florida's first radio station in 1942, there was no Facebook, no Xfinity, no Sirius/XM, no Netflix, and no podcasts. It would be 12 years before there was even a local TV station.  Consequently, it was pretty easy for radio to become the number one reach medium among local consumers.

Over the past 80 years, Fort Myers-Naples area business owners have come to depend on the mammoth reach of radio among local shoppers to successfully market the goods and services they sell. Advertising on Fort Myers radio has helped SWFL companies to survive and thrive during world wars, natural disasters, recessions, depressions, and even a pandemic.

Heading into 2022, local consumers have more media choices than ever before. But, despite the overabundance of social media, video streaming, audio streaming, cable, and other technological marvels, Fort Myers radio is still the most used advertising medium.

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Topics Reach, pandora, streaming audio, radio advertising, fort myers radio, advertise in SWFL, sirius/xm, spotify, advertising reach, podcasts, advertising on radio, streaming media, podcasting

Advertising In Ft. Myers: Radio Listening Little Changed From Year Ago

Aug 10, 2020 6:37:07 AM / by Larry Julius

During June, 730,700 Southwest Florida adult radio-listeners spent two hours per day listening to their favorite Fort Myers stations, according to Nielsen. Although local consumers had spent fewer minutes listening at the onset of the pandemic, the current time tuned-in remains little changed compared to a year ago.

Some advertising experts had predicted that as consumers spent more time at home because of COVID-19 concerns, the hours devoted to radio listening would decrease. That, however, was not the case.

In June of 2019, according to Nielsen, 33.3% of radio listening occurred at home. During July of this year, in-home listening jumped to 38.6%. Despite the reduction in out-of-home activities, though, consumers still spent nearly the same amount of time listening to Fort Myers radio.

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Topics pandora, best way to advertise, small business advertising, small business owner, sirius/xm, swfl small business, southwest florida small business, small business, spotify, corona, coronavirus, covid 19, small business marketing, pandemic, podcasts

Satellite Radio: What SWFL Small Business Owners Need To Know

May 20, 2019 3:00:00 PM / by Larry Julius

In 2003, Cadillac was the first automotive brand to make satellite radio standard in all of its new vehicles. Oldsmobile would follow a year later.

Today, there are 117 million cars on the road with satellite radio installed. 

So, have Southwest Florida drivers ditched their favorite Fort Myers radio stations in favor of music from space?  No!

According to Nielsen,  satellite radio has had no effect on the number of people who tune-in to Fort Myers radio stations each week.  For that matter, Pandora and Spotify (now owned by Sirius/XM) have not affected local radio listening either.

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Topics Reach, pandora, small business advertising, spotifty, fort myers radio, advertise in Naples, advertise in Fort Myers, advertise in SWFL, small business owner, How to Advertise on Radio, satellite radio, sirius/xm, advertise in southwest florida

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