Advertise In Fort Myers Advertise In Fayetteville

Advertising In Ft. Myers: Radio Listening Little Changed From Year Ago

Aug 10, 2020 6:37:07 AM / by Larry Julius

During June, 730,700 Southwest Florida adult radio-listeners spent two hours per day listening to their favorite Fort Myers stations, according to Nielsen. Although local consumers had spent fewer minutes listening at the onset of the pandemic, the current time tuned-in remains little changed compared to a year ago.

Some advertising experts had predicted that as consumers spent more time at home because of COVID-19 concerns, the hours devoted to radio listening would decrease. That, however, was not the case.

In June of 2019, according to Nielsen, 33.3% of radio listening occurred at home. During July of this year, in-home listening jumped to 38.6%. Despite the reduction in out-of-home activities, though, consumers still spent nearly the same amount of time listening to Fort Myers radio.

Read More

0 Comments Click here to read/write comments

Topics pandora, best way to advertise, small business advertising, small business owner, sirius/xm, swfl small business, southwest florida small business, small business, spotify, corona, coronavirus, covid 19, small business marketing, pandemic, podcasts

Satellite Radio: What SWFL Small Business Owners Need To Know

May 20, 2019 3:00:00 PM / by Larry Julius

In 2003, Cadillac was the first automotive brand to make satellite radio standard in all of its new vehicles. Oldsmobile would follow a year later.

Today, there are 117 million cars on the road with satellite radio installed. 

So, have Southwest Florida drivers ditched their favorite Fort Myers radio stations in favor of music from space?  No!

According to Nielsen,  satellite radio has had no effect on the number of people who tune-in to Fort Myers radio stations each week.  For that matter, Pandora and Spotify (now owned by Sirius/XM) have not affected local radio listening either.

Read More

0 Comments Click here to read/write comments

Topics Reach, pandora, small business advertising, spotifty, fort myers radio, advertise in Naples, advertise in Fort Myers, advertise in SWFL, small business owner, How to Advertise on Radio, satellite radio, sirius/xm, advertise in southwest florida

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

Our Social Media