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Do Consumers Pay Attention To Ads On Fort Myers Radio Stations?

Apr 30, 2019 7:40:00 AM / by Larry Julius

Just about every adult in SWFL spent, on average, 15 hours last week listening to the radio.  As a matter of fact, more people tuned-in to their favorite Fort Myers radio station than watched TV; read a newspaper, or logged-on to Pandora and Spotify.

"Sure," a Naples small business owner said to me. "People are still tuning-in to local radio stations, but do they switch stations when my commercial comes on?"

Not to worry. Unlike TV, which makes avoiding commercials a breeze, there is no ad-skipping technology for radio.  As a result, a study by Nielsen reveals that 93% of radio listeners stick around for the ads.

This raises the question: Consumers are not button-pushing during radio commercials, but are they paying attention to the content of the advertising? Research says YES.

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Topics Attorney, Awareness, naples, top of mind, best way to advertise, car dealership, lawyer, store traffic, small business advertising, memorable

How Does A Southwest Florida Business Stay Top of Mind?

Mar 5, 2019 6:08:00 AM / by Larry Julius

It's a fact. Unless a consumer remembers your business when it comes time to buy, then it is likely they will purchase from someone else. Staying top of mind, therefore, is critical for every Fort Myers small business owner who wants to grab a share of the area's $7.1-billion retail market.

Advertising on Fort Myers radio provides local business owners with the most affordable way to move to the top of customers minds. But, before discussing how to get remembered, we must understand why consumers forget.

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Topics top of mind

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