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SWFL Business Owners Recruit Blue Collar Workers On Fort Myers Radio

Jul 5, 2019 9:46:00 AM / by Larry Julius

Forty-percent of contractors nationwide report that they have turned down jobs this year because they don't have enough skilled blue-collar workers. In Florida, over one-third of contractors say they would add 25 more employees this year if they could recruit qualified candidates.

The labor crunch isn't confined to construction. Overall, half of all Southwest Florida employers say they are having difficulty hiring enough blue-collar employees to fulfill the increasing demand from customers. This includes truck drivers, plumbers, HVAC technicians, electrical workers, machinists, metal workers, landscapers, janitors, and mechanics.

SWFL business owners can benefit from a study by The North Carolina Works Commission. The NCWC found that the recruitment efforts of many employers in that state are failing because they depend on hiring strategies from a time when qualified candidates were plentiful.

These failing strategies include posting on job boards like Monster and Indeed; publishing employment ads in local newspapers; and pleading on social media pages. Some small business owners still depend on hanging help-wanted signs.

What many local business owners on the west coast of Florida have discovered is that the best way to recruit blue-collar workers is by advertising on Fort Myers radio stations.

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Best Way to Reach Moms in Southwest Florida

Jul 2, 2019 6:17:00 AM / by Larry Julius

Advertising on Fort Myers radio stations is the best way for local small business owners to reach the lucrative, local mother market.  Here's why.

Southwest Florida consumers will spend $22 billion over the next 12 months. Forbes magazine reports that it is moms who control 85% of all household purchases. Locally,  there are more than 143,000 mothers with children under the age of 17 at home.

SWFL small business owners need to pay special attention to these mothers and their wallets. For example, compared to the general population, over the next 12 months, local moms live in households that are

  • 122% more likely to purchase a mattress
  • 92% more likely to buy furniture
  • 15% more likely to purchase a car or truck
  • 44% more likely to take a family vacation
  • 50% more likely to buy a major appliance
  • 48% more likely to look for a new job
  • 44% more likely to move
  • 42% more likely to buy a house or condo
  • 59% more likely to get married
  • 35% more likely to purchase a pool or hot tub
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Why Advertising On Fort Myers Radio Is More Effective Than TV?

Jun 21, 2019 7:15:00 AM / by Larry Julius

There are two reasons why advertising on Fort Myers radio stations is more effective than advertising on TV.

The first reason is reach.  In a study conducted by Nielsen, the number of consumers who are exposed to a commercial contributes profoundly to the number of sales it will create.  This is discussed in depth in the free eBook, "Seven Steps For Advertising Successfully In Southwest Florida"

Among all media available to local business owners, Fort Myers radio offers the biggest reach.

The second reason why radio advertising is so powerful has been revealed in a new study Mindshare, an advertising agency that buys media for some of the most successful companies in the world including General Mills, NestlĂ©, Domino's, IBM, Rolex, and John Deere. The Mindshare study indicates that when a brand tells a story using audio media, it elicits a 21% higher emotional intensity than the same story told using visual media.

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Do Teens Listen To Fort Myers Radio Stations? Yes!

Jun 11, 2019 7:15:00 AM / by Larry Julius

Marketers call them Generation Z.  Southwest Florida small business owners call them teenagers.  Whatever 12-17 years old are called, they live in homes cluttered with video games, smartphones, and tablets. They have easy access to Snapchat, YouTube, Instagram, and hundreds of other apps their parents have never heard of.

What may come as a surprise to many local business owners, despite an over-abundance of media options, Fort Myers radio stations dominate teenagers' media consumption.

Last week, according to Nielsen, 47,200 teens tuned-in to Fort Myers radio. On average, each of these 12-17 year olds spent 63 minutes per day listening.

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5 Reasons Why Advertising On Fort Myers Radio Stations Rocks

Jun 7, 2019 6:27:27 AM / by Larry Julius

Advertising is critical for Southwest Florida small business owners looking to cash in on the $22-billion local consumers will spend at retail this year.

To successfully stay top of mind, many business owners advertise on Fort Myers radio stations. These local companies depend on radio's reliable reach, recall, and return-on-investment to convert listeners to customers.

For those local business owners who do not advertise on Fort Myers radio stations, here are five facts they need to know right now about the power of advertising on radio. 

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What Is The Fastest Path To A Consumer's Brain? Fort Myers Radio.

May 31, 2019 7:05:40 AM / by Larry Julius

Radio advertising is processed by the brain profoundly faster than visual advertising.  This is valuable news for Southwest Florida business owners who depend on radio to market their goods and services.

SWFL consumers will recognize the first few notes of Jingle Bells five times faster than they can identify a picture of Santa Claus.  That's because it takes the human brain 5/100th of a second to process sound.  On the other hand, it takes a full quarter of a second to process visual stimuli.

This difference in processing time may seem inconsequential. But, for a local small business owner who is fighting to inject their advertising message into the mind of consumers, that .20-second gap can be the difference between success and failure.

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Who Still Watches TV in Southwest Florida? Small Business Owners Ask.

May 22, 2019 7:40:00 AM / by Larry Julius

Everybody in Southwest Florida used to watch TV. Commercials and all. But, as media options proliferate, viewers are fleeing. This is not good news for television advertisers.

Last week, for instance, according to Nielsen, only 79% of SWFL consumers watched broadcast television. To put this in perspective, 93% tuned-in to their favorite Fort Myers radio stations.

Compared to two years ago, according to Nielsen, the C3 rating for CBS, NBC, ABC, and Fox have plummeted by 27%, especially among 18-49 viewers.

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