Type "FORT MYERS REAL ESTATE AGENTS" into Google. In slightly over a half-second, the search will deliver 41,000,000 results. Similar searches for Naples, Cape Coral, Whiskey Creek, Villas, or Sanibel produce a proportional number of returns.
Despite the economic hardships imposed by the Coronavirus crisis on Southwest Florida consumers, the demand for real estate is booming.
The Wall Street Journal published a trend last week indicating that mortgage applications for purchase a home have achieved levels equal to last year.
According to redfin.com, home buying demand is 16.5% higher now than it was pre-COVID-19 on a seasonally adjusted basis.
Redfin attributes this explosive growth in real estate shoppers to two factors, including record-low mortgage rates. The other primary driver is a migration trend from expensive metropolitan areas as buyers hunt for more space at lower prices.
To capture a larger share of the robust market, local real estate agents need to stand apart from the millions of Google results. Advertising on Fort Myers radio will help accomplish this. Here's why.