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Why Southwest Florida Real Estate Agents Need To Advertise Now

May 23, 2020 4:57:39 PM / by Larry Julius

Type "FORT MYERS REAL ESTATE AGENTS" into Google. In slightly over a half-second, the search will deliver 41,000,000 results. Similar searches for Naples, Cape Coral, Whiskey Creek, Villas, or Sanibel produce a proportional number of returns.

Despite the economic hardships imposed by the Coronavirus crisis on Southwest Florida consumers, the demand for real estate is booming. 

The Wall Street Journal published a trend last week indicating that mortgage applications for purchase a home have achieved levels equal to last year.

According to, home buying demand is 16.5% higher now than it was pre-COVID-19 on a seasonally adjusted basis.

Redfin attributes this explosive growth in real estate shoppers to two factors, including record-low mortgage rates. The other primary driver is a migration trend from expensive metropolitan areas as buyers hunt for more space at lower prices.

To capture a larger share of the robust market, local real estate agents need to stand apart from the millions of Google results.  Advertising on Fort Myers radio will help accomplish this.  Here's why.

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Topics best way to advertise, streaming audio, radio advertising, small business owner, online advertising, social media advertising, newspaper advertising, television advertising, small business, home buyers, real estate, pay-TV, home sellers

Does Cable TV Advertising Make Sense For SWFL Small Business Owners?

May 12, 2020 2:24:30 PM / by Larry Julius

Pay-TV is struggling to survive COVID-19.

Before the onset of the pandemic, Nielsen reported that 76% of Southwest Florida area households received their television programs from cable systems, telephone companies, or satellite operators.  That number, however, is plummeting.

Pay-TV providers in the Fort Myers-Naples area include Xfinity, Dish, Spectrum, Summit, Hotwire, AT&T TV and DirecTV.

"Cord-cutting, people dropping their cable and satellite TV subscriptions, pre-dates the onset of Covid-19. But the pandemic is exaggerating the trend, creating deeper issuers for programming that relies on those services for distribution," Eric Savitz wrote last week in Barron's.  This includes non-premium services like ESPN, TBS, TNT, USA, CNN, and Discovery.

"LightShed Partners analyst Richard Greenfield counts a loss of 1.96 million subscribers to cable, satellite TV, and virtual cable services combined in the first quarter," Savitz continued. "This is the worst combined quarterly drop ever, down 6% from a year ago."

Greenfield said in an interview with Barron’s that what is especially sobering is that most of the first quarter activity pre-dated the virus. The numbers are likely to get considerably worse in the second quarter.

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Topics best way to advertise, millennials, radio advertising, small business owner, television advertising, small business, television, cable tv, dish network, pay-TV, direcTV

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