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The Best Way To Advertise A Restaurant in Southwest Florida

Aug 16, 2019 10:35:00 AM / by Larry Julius

This year, Southwest Florida consumers will spend $1.8 billion in local restaurants and drinking establishments. There are thousands of restaurants from Marco Island to Port Charlotte hungry for a bite of that cash.

Unfortunately, many of the restaurants that are here today will be gone tomorrow. According to FSR, a trade magazine for the restaurant industry, 60% of restaurants fail within their first year. Eighty percent never make it to their fifth anniversary.

CBI Insights studies why small business owners, such as local restaurants, fail.  Reason number eight is poor marketing and advertising.  Good food and friendly service are not enough to make a cash register ring.

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Topics restaurant, best way to advertise, advertise in Naples, advertise in Fort Myers, fort myers radio stations, advertise in southwest florida, fort myers television, swfl small business, southwest florida small business, social media advertising, restaurant marketing

Does Advertising Work on Fort Myers Radio? How Does 65% Growth Sound?

Feb 21, 2019 11:40:58 AM / by Larry Julius

Biggy's Place is a 164-seat restaurant serving breakfast and lunch in Fort Myers. Since new owners took over the location just over five years ago, sales have increased an astonishing 65%.

"We've grown every year since we started," says Bob Bigelow (aka Biggy) who now owns the restaurant along with his wife, Dawn. "Advertising on Fort Myers radio has been a large, large part of our growth."

Succeeding in the restaurant business in Southwest Florida is not easy.  At last count, besides Biggy's Place, there were 2472 other restaurants in Collier and Lee counties chasing almost a billion dollars in sales.  

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Topics restaurant

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