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Who Listens To Fort Myers Radio Stations Online?

Aug 27, 2021 3:01:20 PM / by Larry Julius

Before Fort Myers radio station WFTM signed on in 1940,  local listeners were dependent on broadcasts from distant cities such as Miami and Tampa. These early stations required tall antennas and miles of buried copper cable to transmit their signals.  Most radio receivers at the time were mostly handmade and involved a piece of crystalline mineral and a wire coil.

Over many decades in Fort Myers, both the broadcasting and receiving equipment improved. In the mid-1920s this meant store-bought radios. In the 1930s this meant car radios. In the 1960s this meant transistor radios. In the 1970s this meant boom boxes. And, in the 1980s this meant Walkmen. But, despite these improvements, the fundamental technology of big towers sending a signal through the air to a radio receiver remained the same.

In 1994, there was a new way for Southwest Florida consumers to listen to the radio. That was the year local stations across the country began streaming their signals over the internet and listeners could use their computers (later their smartphones and smart speakers) as receiving devices. No big antennas, no wires, and no actual radio needed.

In 2021, according to Nielsen, Fort Myers radio reaches more local consumers than any other advertising media option.

Neilsen finds, too, that 31% of all consumers who listen to a Fort Myers radio station over-the-air will, at some point during the month, also connect to a local station via the internet. 

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Topics best way to advertise, streaming audio, radio advertising, online advertising, internet, smart speakers, advertising options

How Smart Speakers Affect Advertising On Fort Myers Radio

Feb 4, 2021 2:47:20 PM / by Larry Julius

Southwest Florida's first radio station, WFTM-AM, began in 1940.  The process of getting the station's programming from the studio into the home of local listeners required tall-transmitting towers with miles of underground copper wire in the middle of massive fields.

For the next 53 years, this massive investment in real estate, steel, and cooper was the only method of delivering a radio advertiser's message into the ears of Fort Myers consumers.

In 1993, however, new technology permitted Fort Myers radio stations to augment the reach of their tall towers by simultaneously streaming its over-the-air programming via the internet. This provided local consumers with the choice of listening to their favorite stations on their car radios, clock radios, and boom boxes or on an internet connected devices like computers, smartphones, or tablets.

Today, based on estimates from Edison Research, 11% of listening to local radio stations occurs on a streaming media device.  The ability for AM/FM to migrate from their tall towers to internet streaming allows Fort Myers radio to reach more local consumers every week than all other media.

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Topics best way to advertise, small business advertising, streaming audio, small business owner, swfl small business, southwest florida small business, small business, smart speakers, alexa, google home, siri, advertise on radio, small business marketing, amazon echo

Fort Myers Radio: Which Stations Do SWFL Consumers Prefer?

Jan 26, 2021 10:17:57 AM / by Larry Julius

There are 32 radio stations that reach listeners in Southwest Florida. Each provides a unique format of news, sports, music, entertainment, and inspiration. Some stations broadcast in English. Others serve Spanish speakers. Some stations cater to millennials. Others appeal to Baby Boomers.  No doubt, there is a local radio station that fulfills the preferences of every listener.

Each week, according to Nielsen, 839,400 adults tune-in to their favorite Fort Myers radio stations. This is more people than watch local TV, cable, or streaming channels. This is more than use Facebook and Instagram. This is more than read newspapers or connect to Pandora and Spotify. 

Despite the abundance of Fort Myers radio stations to choose between, Nielsen reports that, on average, adult consumers only listen to 2.4 each week.  So, which stations do local consumers choose?

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Topics millennials, streaming audio, radio advertising, radio commercials, in-car listening, smart speakers, millennial parents, listening location, radio listening, radio formats

What Southwest Florida Consumers Listen To On Their Smart Speakers

Jan 30, 2020 8:05:36 AM / by Larry Julius

Over 225,000 consumers in Southwest Florida now own a smart speaker. Ownership of these devices, including Amazon Echo and Google Home, has grown five-fold since the beginning of 2017.

According to Adobe Analytics, significantly  more consumers are asking Siri and Alexa to play music than any other activity.

Many SWFL small business owners depend on Fort Myers radio to advertise their goods and service. So, how does the use of smart speakers as an audio device affect their radio advertising's ability to reach local consumers? The answer is: none at all.

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Topics best way to advertise, streaming audio, radio advertising, small business owner, online advertising, digital advertising, small business, smart speakers, alexa, google home, siri

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