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Advertising In SWFL: Comparing The Options For Small Business Owners

Sep 13, 2019 6:56:00 AM / by Larry Julius

Advertising is critical to the success of every Southwest Florida small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Fort Myers radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

The charts below reveal how the different advertising options available to Fort Myers-Naples business compare in terms of the ability to reach customers with specific characteristics. This includes age, income, education, employment status, political affiliation, number of children, ethnicity, and purchase intent.

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Topics best way to advertise, retail, small business advertising, advertise in southwest florida, fort myers television, fort myers tv, social media advertising, newspaper advertising, effective advertising

The Best Way To Advertise A Restaurant in Southwest Florida

Aug 16, 2019 10:35:00 AM / by Larry Julius

This year, Southwest Florida consumers will spend $1.8 billion in local restaurants and drinking establishments. There are thousands of restaurants from Marco Island to Port Charlotte hungry for a bite of that cash.

Unfortunately, many of the restaurants that are here today will be gone tomorrow. According to FSR, a trade magazine for the restaurant industry, 60% of restaurants fail within their first year. Eighty percent never make it to their fifth anniversary.

CBI Insights studies why small business owners, such as local restaurants, fail.  Reason number eight is poor marketing and advertising.  Good food and friendly service are not enough to make a cash register ring.

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Topics restaurant, best way to advertise, advertise in Naples, advertise in Fort Myers, fort myers radio stations, advertise in southwest florida, fort myers television, swfl small business, southwest florida small business, social media advertising, restaurant marketing

How Does Social Media Advertising Stack-Up Against SWFL Radio?

Aug 13, 2019 7:20:00 AM / by Larry Julius

The first radio station in Southwest Florida went on-the-air in 1940.  Seventy-nine years later, Facebook inaugurated the social media era.  Twitter, Instagram, YouTube, and Snapchat, Pinterest, Reddit, and hundreds of other sites quickly followed.

As social media matured from a novelty to part of consumers' daily rituals, some SWFL business owners began to experiment with advertising.

By every key advertising metric, though, Fort Myers radio remains the best choice for a small business to market their goods and services. Here's why.

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Topics memorable, fort myers radio, advertise in Naples, advertise in Fort Myers, advertise in SWFL, small business owner, fort myers radio stations, How to Advertise on Radio, advertise in southwest florida, swfl small business, southwest florida small business, online advertising, digital advertising, twitter, social media advertising, facebook, instagram

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