Advertise In Fort Myers Advertise In Fayetteville

SWFL Small Business Owners Guide To OTT & CTV Advertising

Dec 14, 2021 4:17:50 PM / by Larry Julius

It used to be so simple. When a small business owner wanted to advertise on Fort Myers area television, there were only a few options including, WINK, WBBH, WZVN, WGCU, and WFTX. But slowly, the number of options expanded to include cable channels provided by Xfinity, DISH, and DirecTV.

Heading in 2022, local advertisers have even more options as internet-connected devices deliver hundreds of more programming choices to Southwest Florida consumers. Collectively, this type of content is called OTT (Over-The-Top-Television) or CTV (Connected-Television). For the purpose of this discussion, OTT & CTV will be referred to singularly as streaming video.

Streaming video can be viewed on any device that can connect to the internet. This includes computers, laptops, tablets, and smartphones. Programing can also be accessed using a smart-TV, Roku Stick, Amazon Fire Stick, or a game console. In all, according to Nielsen, 95.7% of Fort Myers-Naples area households own a device capable of receiving streaming video.

In all, says Nielsen, 610,634 SWFL consumers watch streaming video content every week. Combined, these internet channels now reach more adults every week than local newspapers, podcasts, and digital audio services like Pandora, Spotify, Sirius/XM. Amazon Music, and iHeart Radio.

Surprisingly, streaming video now reaches almost as many SWFL adults as local TV and local cable.

Read More

0 Comments Click here to read/write comments

Topics fort myers television, online advertising, digital advertising, internet, television advertising, cable tv, pay-TV, CTV, OTT, streaming video, local television, streaming TV, streaming media, internet advertising

Advertise In Fort Myers: Top 5 Articles From 2021

Nov 29, 2021 4:10:00 PM / by Larry Julius

Based on projections from the National Retail Federation (NRF), Southwest Florida consumers are on track to spend $17.2-billion with retailers by the end of this year. This would be 13.5% higher than was spent in 2020.

To earn a significant share of these retail dollars, Fort Myers area business owners are expected to spend $621-million to advertise by year's end, according to Borrell Associates. This company tracks advertising expenditures in local markets across the U.S.

To ensure they are spending their advertising and marketing dollars wisely, many SWFL business owners research how to best target prospective customers by using local media. An exceptional resource for local business owners to investigate the media habits of localconsumers is on the advice section of AdvertiseInFortMyers.com.  

Here are the top five most-read articles on the site in 2021:

Read More

0 Comments Click here to read/write comments

Topics b2b advertising, radio advertising, advertise in southwest florida, radio recruitment advertising, recruitment advertising, online advertising, digital advertising, social media advertising, effective advertising, television advertising, employment advertising, facebook advertising, advertise on radio, issue advertising, advertising on radio

What Are Fort Myers Consumers Watching On TV?

Nov 18, 2021 2:43:05 PM / by Larry Julius

Every week, according to Nielsen, 943,000 adult consumers in Southwest Florida watch something on television. But, of course, the definition of what it means to watch TV has changed since the time when the number of available viewing options could be counted on the fingers of a single hand.

Today, SWFL consumers have a gargantuan number of viewing choices. This includes programs from stations like WINK, WBBH, WZVN, WGCU, and WFTX. Or maybe cable and satellite systems like Xfinity, DISH, and DirecTV. There's also content delivered over the internet from Netflix, YouTube, Hulu, Disney+, and Amazon Prime.

No longer are Fort Myers-Naples consumers tied to the 21-inch Zenith in their living rooms. Instead, TV can be watched on giant LCDs, smartphones, and tablets from any room in the house, in the backseat of their cars, or practically anywhere else.

The best way to think about TV watching in Fort Myers is in terms of three buckets:

  1. Over-the-air...including all broadcast channels
  2. Cable...including all premium and non-premium programming
  3. Internet...including all streaming services. This is also known as OTT or CTV

Here's how many Fort Myers adult viewers fall into each bucket. Remember, viewers are not limited to a single bucket.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, fort myers television, fort myers tv, internet, television advertising, television, cable tv, pay-TV, direcTV, satellite tv, CTV, OTT, streaming video, local television, streaming TV, streaming media, internet advertising

Streaming Video Terms For SWFL Small Business Owners

Sep 21, 2021 9:52:39 AM / by Larry Julius

Southwest Florida business owners are expected to spend $86,147,000 on streaming video advertising in 2021, according to Borrell Associates, a company that tracks online marketing expenditures across the country. This spending will be 26.3% higher than in 2020.

Streaming video advertising expenditures are accelerating as Fort Myers consumers continue to abandon shows on local TV stations and cable systems in favor of programming streamed via an internet connection. These online channels include Netflix, Hulu, Prime, Disney+, Paramount+, Peacock, Prime Video, Roku Channel, SlingTV, PlutoTV, and dozens more.

This type of streamed video content is known collectively as OTT (Over-The-Top-Television) or CTV (Connected-Television). These two terms are sometimes used interchangeably but do have a subtle difference.

OTT generally means the video is watched on a small device like a computer, tablet, or smartphone.  CTV, on the other hand, typically means the content is viewed on a smart-TV or a regular television using a streaming device like a Roku or Amazon stick.

In the Fort Myers-Naples area, according to Nielsen, OTT/CTV has exceeded the weekly reach of local newspapers and streaming audio services such as Pandora and Spotify. The medium is rapidly approaching the reach of local cable and broadcast TV stations.

Read More

0 Comments Click here to read/write comments

Topics fort myers television, online advertising, digital advertising, internet, television advertising, television, cable tv, direcTV, OTT, streaming video, local television, streaming TV

Television Advertising In Fort Myers: Where Are The Viewers?

Jul 1, 2021 4:47:18 PM / by Larry Julius

Broadcast television came to Fort Myers in 1954 when WINK-TV signed on for the first time. In those days, very few local households actually owned a set, a number that would grow to 50% by 1960.

At first, Fort Myers consumers needed rabbit-ears or outdoor antennas to receive signals from a small handful of Western Florida stations, including  WTVT and WFLA. The quality of reception varied day-to-day.

By the early 1960s, however, local cable systems began to bring higher-quality, reliable reception to households throughout the Fort Myers area. The number of programming options, though, remained limited to affiliates of ABC, NBC, and CBS.

In 1972, viewing options began to expand as local cable began offering Fort Myers area consumers the opportunity to purchase premium services, including HBO, Showtime, and Cinemax.  Five years later came an explosion of non-premium cable channels such as TBS and CNN.

In the early 1990s, Fort Myers viewers could not only receive their television programming over-the-air or by cable, but options expanded to include satellite delivery by DishTV and DirectTV.

The next TV innovation came in 2007 as Fort Myers consumers started turning to the internet to watch streaming channels like Netflix and Hulu.  These new services allowed viewers to watch TV on their phones, computers, and tablets as well as their living room LCD and Plasma screens.

Today, all of this video technology offers viewers the ultimate flexibility to choose how, when, and where to watch TV.  So, what are they watching?

Read More

0 Comments Click here to read/write comments

Topics fort myers television, television advertising, television, cable tv, CTV, OTT, streaming video, avod, svod, local television

Advertising In Southwest Florida: Top 5 Articles From 2020

Dec 9, 2020 8:07:11 AM / by Larry Julius

As the pandemic rages on, advertising is no longer a luxury for the 30,689 small businesses in the Cape Coral-Fort Myers, FL Metro Area .
 
As cash becomes precious, though, Fort Myers area small business owners and retailers need to ensure that every dollar spent  on advertising has a significant effect on sales.
 
To make the best advertising choices, thousands of local business owners have sought advice and direction from www.AdvertiseInFortMyerscom.  Here is a recap of the top 5 articles read on the site during 2020.
Read More

0 Comments Click here to read/write comments

Topics small business advertising, radio advertising, small business owner, fort myers television, swfl small business, southwest florida small business, newspaper advertising, news-press, television advertising, small business, television, cable tv, pay-TV, small business marketing, CTV, OTT, newspaper readers, avod, svod, 2020

Advertising In Fort Myers: Still Time To Ring Up Holiday Sales

Dec 1, 2020 3:21:44 PM / by Larry Julius

There is cheerful news for small business owners from Punta Gorda to Marco Island and every city and town in between.

Based on the latest projections from the National Retail Federation, holiday sales are expected to grow 3.6%-5.2% over 2019.  This means despite the economic ravages of the pandemic, Southwest Florida shoppers will be spending between $2.8 and $3 billion on gifts and other trappings of the season.

The NRF forecast is based on an economic model that takes into consideration a variety of indicators including employment, wages, consumer confidence, disposable income, consumer credit, previous retail sales and weather. NRF defines the holiday season as November 1 through December 31. Numbers forecast by NRF may differ from other organizations that define the holiday season as a longer period or include retail sectors not included by NRF, such as automobile dealers, gasoline stations and restaurants.

"Consumers have shown they are excited about the holidays and are willing to spend on gifts that lift the spirits of family and friends after such a challenging year," says NRF President and CEO Matthew Shay. "We expect a strong finish to the holiday season." 

“Given the pandemic, there is uncertainty about consumers’ willingness to spend, but with the economy improving most have the ability to spend,” NRF Chief Economist Jack Kleinhenz said. “Consumers have experienced a difficult year but will likely spend more than anyone would have expected just a few months ago."

Read More

0 Comments Click here to read/write comments

Topics roi, retail, small business advertising, small business owner, fort myers television, swfl small business, southwest florida small business, return on investment, christmas shopping, holiday shopping, consumer spending, television advertising, small business, retail sales, retail store, retailer, small business marketing, holiday advertising, consumer confidence

AVOD: Four Letters Every Fort Myers Small Business Owners Should Know

Nov 3, 2020 9:01:32 AM / by Larry Julius

Before we explain AVOD, it is important to understand SVOD.

Southwest Florida small business owners may not be familiar with SVOD, but chances are they let it into their homes and onto their phones.

SVOD is the abbreviation for Subscription Video On Demand. That is the collective name for streaming networks like Netflix, Hulu, Disney+, and Amazon Prime.  For a monthly fee, these services provide commercial-free access to TV shows, original content, and movies.

These SVOD networks are delivered to viewers' phones, tablets, computers, and smart-TVs via the internet and not over-the-air or cable systems.

SVOD makes up a significant part of what advertisers refer to as OTT (Over-The-Top-Television) and CTV (Connected-Television). OTT/CTV is video-programming content that viewers can only watch on smartphones, tablets, computers, smart-TVs, Amazon Firesticks, and Roku Sticks.  Nielsen reports that 96.1% of Fort Myers-Naples area adults own at least one of these devices.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, small business advertising, fort myers television, television advertising, television, cable tv, direcTV, CTV, OTT, streaming video, avod, svod

Advertising In Fort Myers: OTT & CTV Viewing Soars

Sep 5, 2020 7:46:03 AM / by Larry Julius

Advertising on Fort Myers television and cable is becoming less attractive to local business owners as viewers rapidly defect to alternative video entertainment sources including, Netflix, YouTube, Hulu, Amazon and Disney+.

Collectively these streaming services are referred to as Over-The-Top Television (OTT) and Connected-TV (CTV). Viewers can only access this OTT and CTV content via smartphone, tablets, computers, smart-TVs, Amazon Fire Sticks, and Roku Sticks, Nielsen reports that 96.1% of Southwest Florida adults own at least one these devices. Furthermore, they are using them.

According to Nielsen, OTT and CTV networks now reach 42.3% of all Southwest Florida consumers every week.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, small business advertising, small business owner, fort myers television, swfl small business, southwest florida small business, television advertising, small business, television, pay-TV, advertise on radio, CTV, OTT, streaming video

Advertising On Fort Myers Radio Reaches Cable TV's Cord Cutters

Jul 30, 2020 3:12:16 PM / by Larry Julius

More than one-third of Southwest Florida area households are 'cord-cutters' or 'cord-nevers'. This means, they have fired their cable or satellite television providers or never subscribed at all. Instead, these consumers are choosing to find their video entertainment elsewhere.

The number of local homes that subscribe to pay-TV services began plummeting in 2013. New technologies has allowed viewers to bypass cable and satellite for more compelling content at lower prices. These cord-cutters now depend on services like Netflix, Hulu, Disney+, and Amazon Prime to fill their multiple screens.

For many years, SWFL small business owners have been investing a significant portion of their advertising budgets into cable-TV.  The medium had proven to be a low-cost, high-reach alternative to buying commercial on over-the-air television stations. 

Now, because of cord-cutting, there are 330,000 adult consumers with unconnected TVs. This profoundly diminishes the value proposition of advertising with local cable systems.

There is a powerful and affordable solution, however, for small business owners to reach both the diminishing cable audience and the expanding number of cord-cutters.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, small business advertising, radio advertising, small business owner, fort myers television, swfl small business, southwest florida small business, television advertising, small business, television, cable tv, pay-TV, advertise on radio, small business marketing, cord-cutter, satellite tv, cord-never

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

Our Social Media