Southwest Florida small business owners are learning that 're-opening' may not be an appropriate word for the challenges they face as the Coronavirus crisis winds down. A better term might be 're-introducing'.
Since the Governor of Florida shuttered the state on April 3 to slow the spread of COVID-19, SWFL consumers have discovered new ways to buy the goods and services they need. It's now the burden of local business owners to lure these customers back. The first step is re-introduction.
In 1940, WFTM in Fort Myers signed on as the first radio station in Southwest Florida. Since then, local business owners have used radio advertising to introduce themselves successfully to new customers. Radio has also helped these businesses survive recessions, depressions, world wars, hurricanes, and floods. By any metric, advertising on Fort Myers radio remains the most effective tactic a small business owner can use post-pandemic, as well.