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Advertise in Fort Myers: How Local Consumers Use The Internet?

Feb 26, 2021 9:20:10 AM / by Larry Julius

Southwest Florida business owners are expected to invest $265-million during 2021 to advertise to consumers connected to the internet. This forecast was produced by Borrell Associates, a company that tracks business advertising expenditures across the country.

These online marketing dollars will be spent on banner advertising, search engine marketing, email, as well as audio and video advertising. This is all to capture the attention of shoppers and buyers as they go about their connected days.

According to Nielsen, 96.3% of adult consumers in the Fort Myers-Naples area have access to the internet. They connect, primarily, with desktop and laptop computers; smartphones; or tablets.

Ninety-six percent of SWFL adults spend at least one hour per week online, with most spending at least 10 hours connected.

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Topics small business advertising, small business owner, advertise in southwest florida, swfl small business, southwest florida small business, online advertising, digital advertising, social media advertising, facebook, instagram, internet, small business, facebook advertising, social media, direcTV, small business marketing, Advertise on Fort Myers Radio, CTV, OTT, avod, svod, online shopping

Advertising On Fort Myers Radio: 5 Facts To Know

Jan 9, 2020 12:48:05 PM / by Larry Julius

Small business owners have been advertising on Fort Myers radio since the first station, WFTM, went on the air in 1940.  By almost every metric, the medium remains the best way to successfully market goods and services to local consumers.

Before Southwest Florida small businesses finalize their marketing plans for this year, here are five facts they should know about radio advertising.

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Topics best way to advertise, radio advertising, small business owner, online advertising, digital advertising, social media advertising, facebook, newspaper advertising, internet, black consumers, television advertising, small business, hispanic consumers

Fort Myers Radio Thrives In The Digital Age

Sep 4, 2019 8:04:00 AM / by Ryan Beasley

Technology is changing the way people in Southwest Florida consume media. This includes streaming audio platforms like Pandora and Spotify or the ability to watch Netflix on a smartphone.

But one thing has not changed.  That thing with the buttons and knobs that's been part of a car's dashboard since 1930. The contraption called radio.

Some small business owners believe the medium is outdated, and nobody listens to it anymore. But, contrary to that view, radio still reaches 92% of all consumers in America.

In SWFL, for example, last week significantly more consumers tuned-in to their favorite Fort Myers radio stations than watched local TV; read a newspaper; logged-on to Facebook, or signed-in to Pandora or Spotify.

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Topics advertise in Fort Myers, advertise in SWFL, small business owner, fort myers radio stations, How to Advertise on Radio, advertise in southwest florida, swfl small business, online advertising, digital advertising, internet

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