Advertise In Fort Myers Advertise In Fayetteville

Advertising At Night Has Big Value For SWFL Business Owners

May 28, 2019 3:00:00 PM / by Larry Julius

Is advertising on Fort Myers radio just a day job for Southwest Florida small business owners?  

Thousands of local Florida companies depend on radio advertising to market their goods and services. But most of these business owners choose to buy commercials only between 6:00 am and 7:00 pm.  Is this a good idea? Maybe not.  Here are the facts.

During the course of last week, for instance, 807,219 adult consumers tuned-in to their favorite Fort Myers radio stations. This is significantly higher than the number that tuned-in to a local TV station, read a local newspaper, or logged on to Spotify and Pandora.

But radio listeners do not roll-up their ears just because the sunsets. According to Nielsen, almost half of SWFL who listen to the radio during daylight hours, also tune in at night.

Read More

1 Comment Click here to read/write comments

Topics Reach, naples, best way to advertise, prime time, time of day, small business advertising, radio advertising, advertise in Naples, advertise in Fort Myers, advertise in SWFL, fort myers radio stations, How to Advertise on Radio, advertise in southwest florida, swfl small business

What is the Best Time to Advertise on Radio in SWFL?

Apr 9, 2019 6:27:00 AM / by Larry Julius

You've done the research. You now know that by every measure, radio advertising is the most effective way for your SWFL small business to market its goods and services.

You have learned, for instance, 807,219 consumers regularly tune-in to their favorite Fort Myers radio stations.  That's more than 90% of all adults.

You've also learned that, on average, adults spend almost two hours per day listening to Fort Myers radio.

If you dug deep enough, then you know radio advertising delivers, on average, a $10 lift in sales for every $1 invested. This is a remarkable ROI for any Southwest Florida small business owner.

What you may not have figured out, however, is what is the best time of day to advertise on Fort Myers radio?

Read More

1 Comment Click here to read/write comments

Topics prime time, time of day, daypart

Subscribe To Advice

New call-to-action

Recent Posts

Our Social Media