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Advertise in Fort Myers: How Local Consumers Use The Internet?

Feb 26, 2021 9:20:10 AM / by Larry Julius

Southwest Florida business owners are expected to invest $265-million during 2021 to advertise to consumers connected to the internet. This forecast was produced by Borrell Associates, a company that tracks business advertising expenditures across the country.

These online marketing dollars will be spent on banner advertising, search engine marketing, email, as well as audio and video advertising. This is all to capture the attention of shoppers and buyers as they go about their connected days.

According to Nielsen, 96.3% of adult consumers in the Fort Myers-Naples area have access to the internet. They connect, primarily, with desktop and laptop computers; smartphones; or tablets.

Ninety-six percent of SWFL adults spend at least one hour per week online, with most spending at least 10 hours connected.

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Topics small business advertising, small business owner, advertise in southwest florida, swfl small business, southwest florida small business, online advertising, digital advertising, social media advertising, facebook, instagram, internet, small business, facebook advertising, social media, direcTV, small business marketing, Advertise on Fort Myers Radio, CTV, OTT, avod, svod, online shopping

SWFL Small Business Advice: Facebook Advertising During Pandemic

May 7, 2020 9:55:39 AM / by Larry Julius

Facebook usage has swelled since the onset of the Covid-19. 

According to Nielsen, before the current chaos, 59% of Southwest Florida area adults used Facebook each month. This was significantly fewer than were reached by local radio or television each week.

According to the New York Times, however, since the start of the Coronavirus, daily Facebook traffic has increased by 27%. This compares to 33% growth in the amount of time consumers spend listening to local radio during a similar period.

Based on the surge in Facebook consumption, Fort Myers-Naples small business owners might be tempted to purchase advertising on the social media platform to augment their regular, free postings. Here are are few facts these businesses should consider before investing.

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Topics best way to advertise, radio advertising, small business owner, online advertising, digital advertising, social media advertising, facebook, small business, facebook advertising, trust, social media

Advertising On Fort Myers Radio Still Best Option During Corona Chaos

Apr 16, 2020 8:31:52 AM / by Larry Julius

The chaos created in Southwest Florida by the onset of Coronavirus has been a disruptive force among consumers. 

Work routines, buying habits, family life, and media consumption have all been palpably affected. These are all factors that need to be considered by small business owners who continue to advertise their goods and services during the crisis.

Before the current chaos, advertising on Fort Myers radio, by any metric, was the best way a local small business could advertise.

For instance, pre-Coronavirus, 807,000 adult consumers tuned-in to a Fort Myers radio station every week. This is significantly more than watched local TV, read a newspaper, accessed social media, or streamed audio from sites like Pandora and Spotify.

New research released from Nielsen indicates that amidst the current crisis, listening to local radio remains little changed. This is great news for those SWFL small business owners who are depending on advertising for their long-term survival.

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Topics pandora, best way to advertise, spotifty, streaming audio, radio advertising, online advertising, digital advertising, social media advertising, newspaper advertising, television advertising, facebook advertising, corona, coronavirus, covid 19, crisis marketing

SWFL Retail Boom: How Your Small Business Can Benefit

Feb 28, 2020 4:46:50 PM / by Larry Julius

Retailers in Southwest Florida rang-up $22,714,044,000 in retail sales last year, according to Nielsen. But wait. It's about to get better.

The National Retail Federation forecasts that in 2020, sales will increase by as much as 4.1%. This will create another $931 million for local small business owners.  

“The economy is growing at a more modest pace, but the underlying economic fundamentals remain in place and are positive,” stated NRF chief economist Jack Kleinhenz. “Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy.

To claim a fair share of this enlarged pool of spending will require Fort Myers-Naples small business owners to advertise.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  

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Topics Reach, pandora, best way to advertise, retail, store traffic, radio advertising, small business owner, online advertising, digital advertising, social media advertising, newspaper advertising, consumer spending, television advertising, small business, spotify, retail sales

Why Southwest Florida Used Car Dealers Need To Advertise Now

Feb 11, 2020 3:00:20 PM / by Larry Julius

March is the biggest single month for used car sales in Southwest Florida. During these 31 days alone, local pre-owned vehicle dealers are expected to bring in $44 million in sales. This will represent 10% of their annual revenue.

By the end of May, these dealers owners will sell more than $129 million worth of pre-owned cars and trucks. This, undoubtedly, makes March-May 'used car season' in the Fort Myers-Naples area.

Although most SWFL used car dealers are small business owners, they do really big business. In all, over the next 12 months, more than 154,000 pre-owned vehicles will be driven off their lots.

To capture a larger share of the area's $449 million used car market requires pre-owned vehicle dealers to advertise. By any measure, the best way for these business owners to advertise is on Fort Myers radio.

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Topics pandora, best way to advertise, streaming audio, radio advertising, small business owner, online advertising, digital advertising, facebook, newspaper advertising, small business, spotify, used cars, pre-owned cars, used vehicles

Advertising In Fort Myers: Reach Mother's Day Shoppers

Feb 5, 2020 4:11:21 PM / by Larry Julius

As Valentine's Day sales begin to dwindle, that's when Southwest Florida small business owners start thinking about Mom.

Mother's Day, which happens on the second Sunday of May, is second only to Christmas in terms of holiday spending. Last year, SWFL consumers spent more than $94-million celebrating the women in their lives. That number is expected to grow again in 2020.

To claim a significant share of this Mother's Day cash, local retailers and restaurants will need to advertise.  By almost every key metric, advertising on Fort Myers radio is the best choice.

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Topics pandora, best way to advertise, retail, radio advertising, small business owner, online advertising, digital advertising, social media advertising, facebook, restaurant marketing, newspaper advertising, consumer spending, television advertising, small business, spotify, restaurant advertising, mother's day

What Southwest Florida Consumers Listen To On Their Smart Speakers

Jan 30, 2020 8:05:36 AM / by Larry Julius

Over 225,000 consumers in Southwest Florida now own a smart speaker. Ownership of these devices, including Amazon Echo and Google Home, has grown five-fold since the beginning of 2017.

According to Adobe Analytics, significantly  more consumers are asking Siri and Alexa to play music than any other activity.

Many SWFL small business owners depend on Fort Myers radio to advertise their goods and service. So, how does the use of smart speakers as an audio device affect their radio advertising's ability to reach local consumers? The answer is: none at all.

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Topics best way to advertise, streaming audio, radio advertising, small business owner, online advertising, digital advertising, small business, smart speakers, alexa, google home, siri

How Does Advertising On Pandora & Spotify Compare To Fort Myers Radio?

Jan 22, 2020 6:55:00 AM / by Larry Julius

In 1940, WFTM became the first radio station to serve Southwest Florida. Today, 807,219 adult consumers tune-in to Fort Myers radio stations every week. This is significantly more than watch local TV or read newspapers. 

SWFL small business owners, however, also want to know how local radio compares to streaming audio platforms like Pandora and Spotify, especially as it relates to advertising. The answer could surprise many of them.

Pandora was created to provide a personalized radio station catering to the musical preferences of each user.  The playlists were determined by a proprietary algorithm and then streamed directly to each listeners' computer. Over the next few years, the service became available on iPads and smartphones.

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Topics pandora, best way to advertise, streaming audio, radio advertising, small business owner, online advertising, digital advertising, small business, spotify

Reaching Furniture Shoppers in Southwest Florida

Jan 16, 2020 8:01:00 AM / by Larry Julius

Low unemployment, a boom in housing starts, and confident consumers are propelling robust sales for Southwest Florida furniture stores.

In 2019, local consumers in the Fort Myers-Naples area spent $460,000,000 on furniture and home furnishing. This number is expected to grow.

Based on estimates developed by Furniture Today’s Strategic Insights team and Easy Analytic Software Inc. (EASI), the total furniture and bedding market is projected to expand by more than 22% by 2024.

If an SWFL small business owner who sells furniture, furnishings, or home decor would like to grab a larger share of this expanding market, then advertising is necessary.  By almost every key metric, advertising on local radio is a sound marketing investment.

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Topics best way to advertise, millennials, radio advertising, online advertising, digital advertising, social media advertising, newspaper advertising, consumer spending, television advertising, furniture, home buyers, real estate

Advertising On Fort Myers Radio: 5 Facts To Know

Jan 9, 2020 12:48:05 PM / by Larry Julius

Small business owners have been advertising on Fort Myers radio since the first station, WFTM, went on the air in 1940.  By almost every metric, the medium remains the best way to successfully market goods and services to local consumers.

Before Southwest Florida small businesses finalize their marketing plans for this year, here are five facts they should know about radio advertising.

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Topics best way to advertise, radio advertising, small business owner, online advertising, digital advertising, social media advertising, facebook, newspaper advertising, internet, black consumers, television advertising, small business, hispanic consumers

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