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Advertise In Fort Myers: Top 5 Articles From 2021

Nov 29, 2021 4:10:00 PM / by Larry Julius

Based on projections from the National Retail Federation (NRF), Southwest Florida consumers are on track to spend $17.2-billion with retailers by the end of this year. This would be 13.5% higher than was spent in 2020.

To earn a significant share of these retail dollars, Fort Myers area business owners are expected to spend $621-million to advertise by year's end, according to Borrell Associates. This company tracks advertising expenditures in local markets across the U.S.

To ensure they are spending their advertising and marketing dollars wisely, many SWFL business owners research how to best target prospective customers by using local media. An exceptional resource for local business owners to investigate the media habits of localconsumers is on the advice section of AdvertiseInFortMyers.com.  

Here are the top five most-read articles on the site in 2021:

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Topics b2b advertising, radio advertising, advertise in southwest florida, radio recruitment advertising, recruitment advertising, online advertising, digital advertising, social media advertising, effective advertising, television advertising, employment advertising, facebook advertising, advertise on radio, issue advertising, advertising on radio

Who Listens To Podcasts in Southwest Florida?

Oct 11, 2021 7:30:00 AM / by Larry Julius

According to Nielsen, 212,005 Southwest Florida consumers listened to or downloaded a podcast during the past 30 days. This is 21.9% of the adult population.

A podcast is a downloadable digital audio file available to listeners on an internet-connected device like a smartphone, tablet, or computer. These files are typically part of series focusing on a particular theme such as true crime, professional football, politics, or pop culture.

Fort Myers area consumers can listen to their favorite podcasts whenever they choose using apps like Spotify, Pandora, Google, and Stitcher. The most used podcasting app, though, is Apple Podcasts.

Research from PodcastHosing.org indicates that Fort Myers area consumers can access more than 2,000,000 podcast series comprising over 48,000,000 unique episodes. According to data compiled by Edison research, the top 10 podcasts during the second quarter of 2021 were:

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Topics best way to advertise, streaming audio, fort myers radio, advertise in SWFL, online advertising, digital advertising, smart speakers, podcasts, streaming media, podcasting, internet advertising

Streaming Video Terms For SWFL Small Business Owners

Sep 21, 2021 9:52:39 AM / by Larry Julius

Southwest Florida business owners are expected to spend $86,147,000 on streaming video advertising in 2021, according to Borrell Associates, a company that tracks online marketing expenditures across the country. This spending will be 26.3% higher than in 2020.

Streaming video advertising expenditures are accelerating as Fort Myers consumers continue to abandon shows on local TV stations and cable systems in favor of programming streamed via an internet connection. These online channels include Netflix, Hulu, Prime, Disney+, Paramount+, Peacock, Prime Video, Roku Channel, SlingTV, PlutoTV, and dozens more.

This type of streamed video content is known collectively as OTT (Over-The-Top-Television) or CTV (Connected-Television). These two terms are sometimes used interchangeably but do have a subtle difference.

OTT generally means the video is watched on a small device like a computer, tablet, or smartphone.  CTV, on the other hand, typically means the content is viewed on a smart-TV or a regular television using a streaming device like a Roku or Amazon stick.

In the Fort Myers-Naples area, according to Nielsen, OTT/CTV has exceeded the weekly reach of local newspapers and streaming audio services such as Pandora and Spotify. The medium is rapidly approaching the reach of local cable and broadcast TV stations.

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Topics fort myers television, online advertising, digital advertising, internet, television advertising, television, cable tv, direcTV, OTT, streaming video, local television, streaming TV

How Much Time Do Fort Myers-Naples Consumers Spend Online?

Jun 4, 2021 3:56:47 PM / by Larry Julius

According to Nielsen, 937,000 adults in the Southwest Florida area have access to the internet, equivalent to 97.1% of the population. On average, local consumers are spending 10.68 hours per week online.

SWFL millennials, the first generation that grew up in a digital world, spend considerably more time online. Nielsen reports that, on average, SWFL's 25-39-year-old consumers are clocking 13.35 hours connected to the internet.

So, how are SWFL consumers spending their time online?

According to Nielsen, streaming audio and video content, social networking, checking the weather, and banking are the top online activities for SWFL consumers each month.

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Topics best way to advertise, streaming audio, online advertising, digital advertising, social media advertising, internet, social media, CTV, OTT, streaming video, online shopping

Advertise in Fort Myers: How Local Consumers Use The Internet?

Feb 26, 2021 9:20:10 AM / by Larry Julius

Southwest Florida business owners are expected to invest $265-million during 2021 to advertise to consumers connected to the internet. This forecast was produced by Borrell Associates, a company that tracks business advertising expenditures across the country.

These online marketing dollars will be spent on banner advertising, search engine marketing, email, as well as audio and video advertising. This is all to capture the attention of shoppers and buyers as they go about their connected days.

According to Nielsen, 96.3% of adult consumers in the Fort Myers-Naples area have access to the internet. They connect, primarily, with desktop and laptop computers; smartphones; or tablets.

Ninety-six percent of SWFL adults spend at least one hour per week online, with most spending at least 10 hours connected.

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Topics small business advertising, small business owner, advertise in southwest florida, swfl small business, southwest florida small business, online advertising, digital advertising, social media advertising, facebook, instagram, internet, small business, facebook advertising, social media, direcTV, small business marketing, Advertise on Fort Myers Radio, CTV, OTT, avod, svod, online shopping

SWFL Small Business Advice: Facebook Advertising During Pandemic

May 7, 2020 9:55:39 AM / by Larry Julius

Facebook usage has swelled since the onset of the Covid-19. 

According to Nielsen, before the current chaos, 59% of Southwest Florida area adults used Facebook each month. This was significantly fewer than were reached by local radio or television each week.

According to the New York Times, however, since the start of the Coronavirus, daily Facebook traffic has increased by 27%. This compares to 33% growth in the amount of time consumers spend listening to local radio during a similar period.

Based on the surge in Facebook consumption, Fort Myers-Naples small business owners might be tempted to purchase advertising on the social media platform to augment their regular, free postings. Here are are few facts these businesses should consider before investing.

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Topics best way to advertise, radio advertising, small business owner, online advertising, digital advertising, social media advertising, facebook, small business, facebook advertising, trust, social media

Advertising On Fort Myers Radio Still Best Option During Corona Chaos

Apr 16, 2020 8:31:52 AM / by Larry Julius

The chaos created in Southwest Florida by the onset of Coronavirus has been a disruptive force among consumers. 

Work routines, buying habits, family life, and media consumption have all been palpably affected. These are all factors that need to be considered by small business owners who continue to advertise their goods and services during the crisis.

Before the current chaos, advertising on Fort Myers radio, by any metric, was the best way a local small business could advertise.

For instance, pre-Coronavirus, 807,000 adult consumers tuned-in to a Fort Myers radio station every week. This is significantly more than watched local TV, read a newspaper, accessed social media, or streamed audio from sites like Pandora and Spotify.

New research released from Nielsen indicates that amidst the current crisis, listening to local radio remains little changed. This is great news for those SWFL small business owners who are depending on advertising for their long-term survival.

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Topics pandora, best way to advertise, spotifty, streaming audio, radio advertising, online advertising, digital advertising, social media advertising, newspaper advertising, television advertising, facebook advertising, corona, coronavirus, covid 19, crisis marketing

SWFL Retail Boom: How Your Small Business Can Benefit

Feb 28, 2020 4:46:50 PM / by Larry Julius

Retailers in Southwest Florida rang-up $22,714,044,000 in retail sales last year, according to Nielsen. But wait. It's about to get better.

The National Retail Federation forecasts that in 2020, sales will increase by as much as 4.1%. This will create another $931 million for local small business owners.  

“The economy is growing at a more modest pace, but the underlying economic fundamentals remain in place and are positive,” stated NRF chief economist Jack Kleinhenz. “Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy.

To claim a fair share of this enlarged pool of spending will require Fort Myers-Naples small business owners to advertise.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  

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Topics Reach, pandora, best way to advertise, retail, store traffic, radio advertising, small business owner, online advertising, digital advertising, social media advertising, newspaper advertising, consumer spending, television advertising, small business, spotify, retail sales

Why Southwest Florida Used Car Dealers Need To Advertise Now

Feb 11, 2020 3:00:20 PM / by Larry Julius

March is the biggest single month for used car sales in Southwest Florida. During these 31 days alone, local pre-owned vehicle dealers are expected to bring in $44 million in sales. This will represent 10% of their annual revenue.

By the end of May, these dealers owners will sell more than $129 million worth of pre-owned cars and trucks. This, undoubtedly, makes March-May 'used car season' in the Fort Myers-Naples area.

Although most SWFL used car dealers are small business owners, they do really big business. In all, over the next 12 months, more than 154,000 pre-owned vehicles will be driven off their lots.

To capture a larger share of the area's $449 million used car market requires pre-owned vehicle dealers to advertise. By any measure, the best way for these business owners to advertise is on Fort Myers radio.

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Topics pandora, best way to advertise, streaming audio, radio advertising, small business owner, online advertising, digital advertising, facebook, newspaper advertising, small business, spotify, used cars, pre-owned cars, used vehicles

Advertising In Fort Myers: Reach Mother's Day Shoppers

Feb 5, 2020 4:11:21 PM / by Larry Julius

As Valentine's Day sales begin to dwindle, that's when Southwest Florida small business owners start thinking about Mom.

Mother's Day, which happens on the second Sunday of May, is second only to Christmas in terms of holiday spending. Last year, SWFL consumers spent more than $94-million celebrating the women in their lives. That number is expected to grow again in 2020.

To claim a significant share of this Mother's Day cash, local retailers and restaurants will need to advertise.  By almost every key metric, advertising on Fort Myers radio is the best choice.

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Topics pandora, best way to advertise, retail, radio advertising, small business owner, online advertising, digital advertising, social media advertising, facebook, restaurant marketing, newspaper advertising, consumer spending, television advertising, small business, spotify, restaurant advertising, mother's day

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