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5 Reasons Why Advertising On Fort Myers Radio Stations Rocks

Jun 7, 2019 6:27:27 AM / by Larry Julius

Advertising is critical for Southwest Florida small business owners looking to cash in on the $22-billion local consumers will spend at retail this year.

To successfully stay top of mind, many business owners advertise on Fort Myers radio stations. These local companies depend on radio's reliable reach, recall, and return-on-investment to convert listeners to customers.

For those local business owners who do not advertise on Fort Myers radio stations, here are five facts they need to know right now about the power of advertising on radio. 

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Proof: Advertising on Fort Myers Radio Creates Top Of Mind Awareness

Jun 5, 2019 7:25:00 AM / by Larry Julius

Southwest Florida consumers will spend $22.5 billion on goods and services over the next year. To claim a significant portion of those expenditures, small business owners need to be at the top of customers' minds when it comes time to buy.

Since 1940, when WFTM became the first radio station in Fort Myers, thousands of local business owners knew, intuitively, that advertising on the medium was a potent way to be remembered when a purchase was imminent. 

Now there is proof that radio advertising creates the brand awareness necessary to drive sales.

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What Is The Fastest Path To A Consumer's Brain? Fort Myers Radio.

May 31, 2019 7:05:40 AM / by Larry Julius

Radio advertising is processed by the brain profoundly faster than visual advertising.  This is valuable news for Southwest Florida business owners who depend on radio to market their goods and services.

SWFL consumers will recognize the first few notes of Jingle Bells five times faster than they can identify a picture of Santa Claus.  That's because it takes the human brain 5/100th of a second to process sound.  On the other hand, it takes a full quarter of a second to process visual stimuli.

This difference in processing time may seem inconsequential. But, for a local small business owner who is fighting to inject their advertising message into the mind of consumers, that .20-second gap can be the difference between success and failure.

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Who Still Watches TV in Southwest Florida? Small Business Owners Ask.

May 22, 2019 7:40:00 AM / by Larry Julius

Everybody in Southwest Florida used to watch TV. Commercials and all. But, as media options proliferate, viewers are fleeing. This is not good news for television advertisers.

Last week, for instance, according to Nielsen, only 79% of SWFL consumers watched broadcast television. To put this in perspective, 93% tuned-in to their favorite Fort Myers radio stations.

Compared to two years ago, according to Nielsen, the C3 rating for CBS, NBC, ABC, and Fox have plummeted by 27%, especially among 18-49 viewers.

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Satellite Radio: What SWFL Small Business Owners Need To Know

May 20, 2019 3:00:00 PM / by Larry Julius

In 2003, Cadillac was the first automotive brand to make satellite radio standard in all of its new vehicles. Oldsmobile would follow a year later.

Today, there are 117 million cars on the road with satellite radio installed. 

So, have Southwest Florida drivers ditched their favorite Fort Myers radio stations in favor of music from space?  No!

According to Nielsen,  satellite radio has had no effect on the number of people who tune-in to Fort Myers radio stations each week.  For that matter, Pandora and Spotify (now owned by Sirius/XM) have not affected local radio listening either.

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How To Advertise On Fort Myers Radio Stations

May 16, 2019 7:40:00 AM / by Larry Julius

Thousands of Southwest Florida small business owners depend on radio advertising to successfully market their goods and services.

Take Bob Bigelow, for instance. He and his wife Dawn opened Biggy's Place, a 164-seat Fort Myers restaurant five years ago. Their sales have grown by 600% since they started advertising on Fort Myers radio.

"Three months after we took over the restaurant, we began investing hot-and-heavy into our radio advertising," says Mr. Bigelow. "I've been involved in marketing for over 37 years, but I have never been as overwhelmed by the response to our current advertising. Almost every day a new customer will tell us they learned about us on Fort Myers radio."

Conditioned Air is a Naples-based heating, ventilation, and air conditioning company.  Theo Etzel joined the company in 1995 as President and CEO.  That was the same year the company began advertising on Fort Myers radio as part of an aggressive growth strategy.

"To accelerate our growth at the beginning, we needed a strong platform to share the company's story," recalls Mr. Etzel. "So, we invested heavily in radio advertising."  To this day, Fort Myers radio is still Conditioned Air's predominant form of advertising.

There's a right way and a wrong way for SWFL business owners to advertise on Fort Myers radio.  Fortunately, there is a free resource at AdvertiseInFortMyers.com that can help replicate the successes of Mr. Bigelow and Mr. Etzel.

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OMG: Nobody Listens To Fort Myers Radio Stations Anymore

May 13, 2019 3:30:00 PM / by Larry Julius

Really? Did you just call the 807,219 people who tuned-in to a Fort Myers radio station last week nobodies?

Don't worry, though. You are not the first SWFL advertiser who has made that mistake.  Media expert Doug Schoen used to share the same opinion. He came clean in a Forbes article.

"You wouldn't know it from all the media coverage focused on streaming video and streaming music," says Mr. Schoen, "but recent Nielsen data shows radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference."

This is true in Southwest Florida, as well, where Fort Myers radio listeners far out-number the people who watch local TV; read local newspapers; or logon to a streaming audio site like Pandora and Spotify.

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SWFL Small Business Owners Get The Last Word On Fort Myers Radio

May 9, 2019 7:40:00 AM / by Larry Julius

When an Southwest Florida small business owner advertises on a local radio station, the first words determine if consumers will pay attention. The article "Be Heard: The #1 Job of Commercials on Fort Myers Radio" discusses this topic in-depth.

When it comes time to buy, however, getting in the final word can be equally important.  Advertising on Fort Myers radio is often the last voice an SWFL customer hears before making a purchase in-store or online.

Being the last voice serves as a potent reminder to consumers that a business or product exists.  Especially since our brains make things very easy to forget. Science says it's so.

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5 Facts You Know That Ain't So About Advertising On Fort Myers Radio

May 2, 2019 2:59:11 PM / by Larry Julius

Let's set the record straight. You can't see the Great Wall of China from the moon. Your fingernails don't keep growing when you're dead. Shaving does not make hair grow back quicker or thicker. Chicken soup will not cure a cold. And a penny dropped from the top of the Empire State Building cannot kill a pedestrian below.

Don't believe me? Just ask Google.

Like the so-called facts above, there are also things that many SWFL  small business owners think they know about advertising on Fort Myers radio that just aren't true.

Here are the five most common misconceptions followed by the truth.

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Topics small business advertising, radio advertising, fort myers radio, advertise in Naples, advertise in Fort Myers, advertise in SWFL

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