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The Best Way To Advertise A Restaurant in Southwest Florida

Aug 16, 2019 10:35:00 AM / by Larry Julius

This year, Southwest Florida consumers will spend $1.8 billion in local restaurants and drinking establishments. There are thousands of restaurants from Marco Island to Port Charlotte hungry for a bite of that cash.

Unfortunately, many of the restaurants that are here today will be gone tomorrow. According to FSR, a trade magazine for the restaurant industry, 60% of restaurants fail within their first year. Eighty percent never make it to their fifth anniversary.

CBI Insights studies why small business owners, such as local restaurants, fail.  Reason number eight is poor marketing and advertising.  Good food and friendly service are not enough to make a cash register ring.

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Topics restaurant, best way to advertise, advertise in Naples, advertise in Fort Myers, fort myers radio stations, advertise in southwest florida, fort myers television, swfl small business, southwest florida small business, social media advertising, restaurant marketing

How Does Social Media Advertising Stack-Up Against SWFL Radio?

Aug 13, 2019 7:20:00 AM / by Larry Julius

The first radio station in Southwest Florida went on-the-air in 1940.  Seventy-nine years later, Facebook inaugurated the social media era.  Twitter, Instagram, YouTube, and Snapchat, Pinterest, Reddit, and hundreds of other sites quickly followed.

As social media matured from a novelty to part of consumers' daily rituals, some SWFL business owners began to experiment with advertising.

By every key advertising metric, though, Fort Myers radio remains the best choice for a small business to market their goods and services. Here's why.

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Determine The Right Length For Your Commercials On Fort Myers Radio

Aug 9, 2019 2:16:06 PM / by Larry Julius

Fort Myers radio stations offer different commercial length options to fulfill the marketing objectives and budgets of Southwest Florida small business owners.  The most common lengths are :60-seconds, :30-seconds, :15-seconds, and :10-seconds.

So, how long should a radio commercial on Fort Myers radio be? The simple answer: As long as necessary, but as short as possible.

According to "Seven Steps For Success", the length of a radio commercial should be determined, primarily, by the marketing objective of the underlying campaign.

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How To Target SWFL Consumers In Their Cars

Aug 7, 2019 2:05:00 PM / by Larry Julius

In 1930, the Galvin Manufacturing Corporation put the first car radio on the market. They called it the Motorola. This in-car entertainment would setback a Southwest Florida consumer about $120 which would be equivalent to $1200 today.

But, if you had that kind of cash, you would be able to cruise around in your Ford Model-A, DeSoto, Packard, or Studebaker and hear the music of the day from radio stations in Tampa, Miami, and Atlanta.

It would be 10 more years until there were Fort Myers radio stations for local consumers to enjoy.

Today, there's a radio in almost every vehicle on the streets of SWFL. Despite the competition on the dashboard from other sources of entertainment, AM/FM radio remains the dominant choice for in-car entertainment.  This is great news for local business owners who depend on Fort Myers radio to market their goods and services.

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ROI: SWFL Business Owners Use Advertising To Turn Dimes Into Dollars

Aug 2, 2019 4:15:13 PM / by Larry Julius

Imagine that you woke up one morning and found a 100-year-old machine in your basement. You soon discovered that every time you put a dime in the machine, one dollar came out.  How many dimes would you drop in that machine?

Good news for Southwest Florida small business owners: such a machine exists and you probably have one in your car, at work, at home, even on your phone. It's called Fort Myers radio.

Over the past few years, Nielsen has conducted over 20 studies to determine what type of return-on-investment (ROI) a business can expect from radio advertising.  Although the results varied by industry, the average company generated $100 in sales for ever $10 invested.  Turning dimes into dollars.

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Topics roi, small business advertising, fort myers radio, advertise in Naples, advertise in Fort Myers, advertise in SWFL, small business owner, fort myers radio stations, swfl small business, southwest florida small business, return on investment

How To Speak Fluent Radio: Advice For SWFL Small Business Owners

Jul 31, 2019 3:27:55 PM / by Larry Julius

Next year marks the 80th anniversary of WFTM, the first radio station in Fort Myers.

Since 1940, Southwest Florida small business owners have depended on radio advertising to market their goods and services to local consumers.  During the next 12 months, these consumers are expected to spend $22.5 billion.

By any measure, radio is still the best way to advertise in SWFL. Last week, for instance, significantly more consumers tuned-in to a Fort Myers radio station than watched local TV; read a local newspaper; or logged-on to Pandora and Spotify.

To buy radio advertising effectively, there are some terms every Fort Myers-Naples area small business owner should know.  Here is a list of helpful definitions.

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Do The Unexpected! Advertising Advice For SWFL Small Business Owners.

Jul 16, 2019 6:05:00 AM / by Larry Julius

Striking a wrong note is a potent tactic that a Southwest Florida small business owner can use when advertising on Fort Myers radio stations. This can ensure commercials are heard and remembered.

At the very second a radio commercial starts, 10,999,950 other pieces of data are battling for the attention of the listener's ear. To win the fight, an advertisement must do the unexpected. Why?

Humans don't have earlids.  This means every sound a person is exposed to makes it as far as the brain. But, the brain can only process about 50 pieces of information at a time. If you do the math, that means 10,000,050 bits of information per second are turned away.

Making it past the brain's gatekeeper requires the information to strike a wrong note or violate what is expected  This filter supports the basic survival instinct. It's why someone will leap out of bed if they hear a stranger's soft footsteps while sleeping, but will snore right through their clanging alarm clock.

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Topics best way to advertise, small business advertising, copywriting, memorable, radio advertising, fort myers radio, advertise in Naples, advertise in Fort Myers, advertise in SWFL, small business owner, fort myers radio stations, How to Advertise on Radio, swfl small business, radio commercials, southwest florida small business

How The Internet Compares To Advertising on Fort Myers Radio

Jul 12, 2019 7:11:00 AM / by Larry Julius

Here's a quiz for Southwest Florida small business owners:

Which of these online sites reach more adults each month than Fort Myers radio stations: Google? Netflix? ESPN? YouTube? Twitter Facebook?

The answer may be a surprise. Radio reaches more adult consumers every month than all websites and apps.  This is critical information for SWFL business owners to knows to be able to choose the best way to advertise their goods and services.

The number one media characteristic that contributes to the success of an advertising campaign is reach. This is a measure of how many different people are exposed to an advertiser's message.

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Topics small business advertising, radio advertising, fort myers radio, advertise in Naples, advertise in Fort Myers, advertise in SWFL, small business owner, fort myers radio stations, How to Advertise on Radio, advertise in southwest florida, swfl small business, southwest florida small business, online advertising, digital advertising

Make Dollars Work Harder When Buying Advertising On Fort Myers Radio

Jul 8, 2019 7:03:00 AM / by Larry Julius

Southwest Florida consumers are expected to buy $22.5 billion worth of local goods and services over the next 12 months. To claim the largest share of those dollars requires small business owners to advertise.

“Think you have a great product?” asks the Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

According to the eBook Seven Steps for Success, "There are many ways for small business owners to advertise. Options include local newspapers, local magazines, local television, and online."

"But to achieve the “3-Rs” of advertising success, Reach, Recall, and Return, no other medium delivers results as effectively and efficiently as advertising on Fort Myers radio."

For budget-conscious small business owners, there are three tactics that can be employed to make sure every advertising dollar spent on Fort Myers radio stations works as hard as possible.

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