Advertise In Fort Myers Advertise In Fayetteville

Why Southwest Florida Real Estate Agents Need To Advertise Now

May 23, 2020 4:57:39 PM / by Larry Julius

Type "FORT MYERS REAL ESTATE AGENTS" into Google. In slightly over a half-second, the search will deliver 41,000,000 results. Similar searches for Naples, Cape Coral, Whiskey Creek, Villas, or Sanibel produce a proportional number of returns.

Despite the economic hardships imposed by the Coronavirus crisis on Southwest Florida consumers, the demand for real estate is booming. 

The Wall Street Journal published a trend last week indicating that mortgage applications for purchase a home have achieved levels equal to last year.

According to redfin.com, home buying demand is 16.5% higher now than it was pre-COVID-19 on a seasonally adjusted basis.

Redfin attributes this explosive growth in real estate shoppers to two factors, including record-low mortgage rates. The other primary driver is a migration trend from expensive metropolitan areas as buyers hunt for more space at lower prices.

To capture a larger share of the robust market, local real estate agents need to stand apart from the millions of Google results.  Advertising on Fort Myers radio will help accomplish this.  Here's why.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, streaming audio, radio advertising, small business owner, online advertising, social media advertising, newspaper advertising, television advertising, small business, home buyers, real estate, pay-TV, home sellers

Who Listens To Commercials On Fort Myers Radio?

Apr 22, 2020 12:55:26 PM / by Larry Julius

Every week, 807,219 adult consumers tune-in to a Fort Myers radio station. That is way more than are reached by other media, including local television, newspaper, social media, or streaming audio sites like Pandora and Spotify.

A more significant number for thousands of Southwest Florida small business owners who advertise on Fort Myers radio is how many of these listeners stick around when their commercials come on.

A 2011 Nielsen study discovered that, on average, 93% of listeners stayed with the radio station they are tuned-to when the commercials come on. That number amazed many advertisers at the time who believed that audiences were far more likely to defect when the music stopped.

A lot has changed since 2011. SWFL consumers have many more media options and can instantly connect to each  with a button-push, mouse-click, screen-tap, or voice command. With all of these choices, do radio audiences still stay tuned during commercial breaks?

Read More

0 Comments Click here to read/write comments

Topics pandora, best way to advertise, streaming audio, radio advertising, online advertising, social media advertising, facebook, instagram, newspaper advertising, television advertising, spotify, button pushing

Advertising On Fort Myers Radio Still Best Option During Corona Chaos

Apr 16, 2020 8:31:52 AM / by Larry Julius

The chaos created in Southwest Florida by the onset of Coronavirus has been a disruptive force among consumers. 

Work routines, buying habits, family life, and media consumption have all been palpably affected. These are all factors that need to be considered by small business owners who continue to advertise their goods and services during the crisis.

Before the current chaos, advertising on Fort Myers radio, by any metric, was the best way a local small business could advertise.

For instance, pre-Coronavirus, 807,000 adult consumers tuned-in to a Fort Myers radio station every week. This is significantly more than watched local TV, read a newspaper, accessed social media, or streamed audio from sites like Pandora and Spotify.

New research released from Nielsen indicates that amidst the current crisis, listening to local radio remains little changed. This is great news for those SWFL small business owners who are depending on advertising for their long-term survival.

Read More

0 Comments Click here to read/write comments

Topics pandora, best way to advertise, spotifty, streaming audio, radio advertising, online advertising, digital advertising, social media advertising, newspaper advertising, television advertising, facebook advertising, corona, coronavirus, covid 19, crisis marketing

Coronavirus: Advertising In SWFL For Small Business Survival

Mar 25, 2020 3:00:44 PM / by Larry Julius

Southwest Florida small business owners are fighting the coronavirus battles on multiple fronts.  Their first objective is to keep their families and employees safe. Then, of course, there are the concerns of keeping their businesses healthy enough to survive current disruptions.

The business literature has an abundance of case studies showing how survival is often connected to a thoughtful communications and marketing strategy during challenging times.  

Business owners need to let Fort Myers-Naples area consumers know if they are still open. If their hours have changed. Or if they are providing alternative shopping methods (e.g., delivery, curbside pick-up).

Most importantly, it is imperative consumers know that a business will still be there for them when the crisis is over.

For those owners who are depending on communication to preserve their business, the best option may be to advertise on Fort Myers radio.

Read More

0 Comments Click here to read/write comments

Topics restaurant, roi, best way to advertise, streaming audio, radio advertising, small business owner, return on investment, social media advertising, facebook, newspaper advertising, television advertising, small business, retail sales, retail store, retailer, facebook advertising, corona, coronavirus, covid 19

Why Southwest Florida Used Car Dealers Need To Advertise Now

Feb 11, 2020 3:00:20 PM / by Larry Julius

March is the biggest single month for used car sales in Southwest Florida. During these 31 days alone, local pre-owned vehicle dealers are expected to bring in $44 million in sales. This will represent 10% of their annual revenue.

By the end of May, these dealers owners will sell more than $129 million worth of pre-owned cars and trucks. This, undoubtedly, makes March-May 'used car season' in the Fort Myers-Naples area.

Although most SWFL used car dealers are small business owners, they do really big business. In all, over the next 12 months, more than 154,000 pre-owned vehicles will be driven off their lots.

To capture a larger share of the area's $449 million used car market requires pre-owned vehicle dealers to advertise. By any measure, the best way for these business owners to advertise is on Fort Myers radio.

Read More

0 Comments Click here to read/write comments

Topics pandora, best way to advertise, streaming audio, radio advertising, small business owner, online advertising, digital advertising, facebook, newspaper advertising, small business, spotify, used cars, pre-owned cars, used vehicles

What Southwest Florida Consumers Listen To On Their Smart Speakers

Jan 30, 2020 8:05:36 AM / by Larry Julius

Over 225,000 consumers in Southwest Florida now own a smart speaker. Ownership of these devices, including Amazon Echo and Google Home, has grown five-fold since the beginning of 2017.

According to Adobe Analytics, significantly  more consumers are asking Siri and Alexa to play music than any other activity.

Many SWFL small business owners depend on Fort Myers radio to advertise their goods and service. So, how does the use of smart speakers as an audio device affect their radio advertising's ability to reach local consumers? The answer is: none at all.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, streaming audio, radio advertising, small business owner, online advertising, digital advertising, small business, smart speakers, alexa, google home, siri

How Does Advertising On Pandora & Spotify Compare To Fort Myers Radio?

Jan 22, 2020 6:55:00 AM / by Larry Julius

In 1940, WFTM became the first radio station to serve Southwest Florida. Today, 807,219 adult consumers tune-in to Fort Myers radio stations every week. This is significantly more than watch local TV or read newspapers. 

SWFL small business owners, however, also want to know how local radio compares to streaming audio platforms like Pandora and Spotify, especially as it relates to advertising. The answer could surprise many of them.

Pandora was created to provide a personalized radio station catering to the musical preferences of each user.  The playlists were determined by a proprietary algorithm and then streamed directly to each listeners' computer. Over the next few years, the service became available on iPads and smartphones.

Read More

0 Comments Click here to read/write comments

Topics pandora, best way to advertise, streaming audio, radio advertising, small business owner, online advertising, digital advertising, small business, spotify

Build A Bigger Share Of Home Improvement Sales In Southwest Florida

Dec 31, 2019 8:10:32 AM / by Larry Julius

Consumers in Southwest Florida spent a record $1.3 billion on home improvements in 2019. This level of spending is projected to drop modestly next year, according to Harvard University’s Joint Center for Housing Studies.

“Declining home sales and home-building activity coupled with slower gains in permitting for improvement projects will put the brakes on remodeling growth,” says Chris Herbert, the center’s managing director.

“However, if falling mortgage interest rates continue to incentivize home sales, refinancing, and ultimately remodeling activity, the slowdown may soften some.”

If Fort Myers-Naples area small businesses that sell home improvement products and services would like to continue to grow despite the softening market, then advertising will be required.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, streaming audio, radio advertising, small business owner, online advertising, digital advertising, social media advertising, newspaper advertising, consumer spending, television advertising, small business, home improvement, remodeling, contractors

SWFL Small Business Owners: Skip Ads on Pandora & Spotify

Apr 23, 2019 7:40:00 AM / by Larry Julius

Of all the advertising options available to Southwest Florida small business owners, streaming audio services like Pandora and Spotify are the least effective.  Here's why.

According to Nielsen, after the content of a commercial is considered, the element of an advertising campaign that drives sales the most is reach. In other words, making sure the most people possible are exposed to the advertiser's message is crucial.

When it comes to achieving reach among consumers, Pandora and Spotify rank dead last.  Advertising on Fort Myers radio stations, actually, can reach 200% more consumers than these two streaming-audio platforms combined.

Read More

0 Comments Click here to read/write comments

Topics pandora, spotifty, streaming audio

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

Our Social Media