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Consumers Stick With Fort Myers Radio Despite Pandemic

Mar 30, 2021 3:59:47 PM / by Larry Julius

In 1939, when WFTM-AM became the first radio station in Southwest Florida, many believed the medium was a fad.  Two years before, a hit song by George Gershwin, Our Love Is Here To Stay, considered radio to be a "passing fancy and in time may go".

Fort Myers radio, however, has survived the advent of talking-movies, television, eight tracks, and cassettes in stereo.  More recently, radio has withstood a tsunami of digital options including, YouTube, SiriusXM, Pandora, and Spotify.

As the Coronavirus pandemic rolls over into a second year, Fort Myers radio has hung tough and not ceded its ground despite listener's shifting lifestyles.  This is crucial news for local small business owners who depend on local stations to market their goods and services.

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Topics Reach, roi, best way to advertise, return on investment, in-car listening, corona, coronavirus, covid 19, advertising reach, reach & frequency, in-car audio, pandemic, listening location, time spent listening, radio listening, work from home, commuting

5 Key Advertising Stats SWFL Small Business Owners Should Know

Feb 23, 2021 8:06:45 AM / by Larry Julius

Since 1940, advertising on Fort Myers radio has helped small business owners survive and thrive during times of peril. This includes world wars, natural disasters, depressions, and recessions.

Even during a pandemic, by almost every key marketing metric, radio advertising remains the best way for a Southwest Florida business to market its goods and services.

To prove the point, here are five statistics that vividly demonstrate the value of advertising on Fort Myers radio.

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Topics Reach, roi, best way to advertise, web traffic, retail, radio commercials, return on investment, in-car listening, retail sales, retail store, retailer, website visitors, in-car audio, listening location, Advertise on Fort Myers Radio, online shopping

Fort Myers Radio: Which Stations Do SWFL Consumers Prefer?

Jan 26, 2021 10:17:57 AM / by Larry Julius

There are 32 radio stations that reach listeners in Southwest Florida. Each provides a unique format of news, sports, music, entertainment, and inspiration. Some stations broadcast in English. Others serve Spanish speakers. Some stations cater to millennials. Others appeal to Baby Boomers.  No doubt, there is a local radio station that fulfills the preferences of every listener.

Each week, according to Nielsen, 839,400 adults tune-in to their favorite Fort Myers radio stations. This is more people than watch local TV, cable, or streaming channels. This is more than use Facebook and Instagram. This is more than read newspapers or connect to Pandora and Spotify. 

Despite the abundance of Fort Myers radio stations to choose between, Nielsen reports that, on average, adult consumers only listen to 2.4 each week.  So, which stations do local consumers choose?

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Topics millennials, streaming audio, radio advertising, radio commercials, in-car listening, smart speakers, millennial parents, listening location, radio listening, radio formats

Advertising In Southwest Florida: Drivers Turn Up The Radio

Jan 20, 2021 3:40:43 PM / by Larry Julius

In 1921, radio came to Florida. Listeners in the Fort Myers-Naples area could tune-in signals from either WQAM in Miami or WDAE in Tampa.

From that year, many predicted radio's success would succumb to advances from new technologies. In 1927, the challenge came from talking movies. In the 1940s, the predators were 13-inch TV sets. In the 1970s, it was 8-track and cassette tapes. In the past 20 years, there was a multi-flank attack from iPods, Zunes, YouTube, Sirius, XM, Pandora, Spotify,

So far, all of these challengers have failed. Not even a pandemic has been able to remove radio as a vital force in the life of Southwest Florida consumers.

Every week, according to Nielsen, more adults tune-in to Fort Myers radio than watch TV or cable. Use social media platforms like Facebook or Instagram. Read newspapers. Or, stream music from Pandora or Spotify.

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Topics best way to advertise, small business advertising, small business owner, swfl small business, southwest florida small business, in-car listening, small business, in-car audio, vehicle traffic, advertise on radio, small business marketing, radio listening, Advertise on Fort Myers Radio, point of purchase

Drivers Hit The Road Taking Fort Myers Radio Along For The Ride

Jul 21, 2020 4:26:58 PM / by Larry Julius

Car radios came to Southwest Florida in June of 1930. For just $120, about $1200 in present dollars, local drivers could install these early mobile devices into their Fords, Studebakers, Packards, and DeSotos, 

The first car radios were built by the Galvin Manufacturing Company of Chicago. They named their invention, and eventually their company, Motorola.

Today, more than 761,135 car radios fill ears of area drivers with music, news, sports, and information. As a result, local radio reaches more consumers than all other media.

In a typical pre-COVID-19 week, according to Nielsen, 90% of adult consumers would tune-in to a Fort Myers radio station. This is significantly more than were reached by local TV, cable, social media, newspaper, or streaming media sites Pandora and Spotify.

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Topics best way to advertise, small business advertising, radio advertising, small business owner, in-car listening, small business, in-car audio, vehicle traffic, advertise on radio, small business marketing

Traffic In Fort Myers Is Picking-Up. Is Your Small Business Ready?

Jun 3, 2020 2:00:31 PM / by Larry Julius

More than 95% of Southwest Florida households own at least one vehicle. 

Pre-pandemic, 83% of workers spent, on average, 56 minutes every weekday in these cars commuting to-and-from their jobs.  

On their way to work, many of these drivers would contribute to the Fort Myers area's $22.7 billion retail economy by visiting the convenience stores, coffeehouses, auto repair centers, gas stations, daycares, grocery stores, or hundreds of other businesses they passed.

At lunchtime, these same cars would take their owners to restaurants, dentist appointments, nail appointments, barbershops, and on an infinite number of other errands.

On the weekends, these vehicles filled the parking lots of hardware stores, furniture stores, car dealers, appliance stores, bowling alleys, movie theatres, and nightclubs, 

Then on April 3, when the Governor of Florida shut down the state to slow the spread of COVID-19, traffic came to a standstill and so did the spending.

There are strong indications, though, that in the Fort Myers area, roads are filling up again.

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Topics roi, best way to advertise, retail, store traffic, small business advertising, radio advertising, small business owner, return on investment, in-car listening, consumer spending, small business, retail sales, retail store, retailer, in-car audio, vehicle traffic

How To Target SWFL Consumers In Their Cars

Aug 7, 2019 2:05:00 PM / by Larry Julius

In 1930, the Galvin Manufacturing Corporation put the first car radio on the market. They called it the Motorola. This in-car entertainment would setback a Southwest Florida consumer about $120 which would be equivalent to $1200 today.

But, if you had that kind of cash, you would be able to cruise around in your Ford Model-A, DeSoto, Packard, or Studebaker and hear the music of the day from radio stations in Tampa, Miami, and Atlanta.

It would be 10 more years until there were Fort Myers radio stations for local consumers to enjoy.

Today, there's a radio in almost every vehicle on the streets of SWFL. Despite the competition on the dashboard from other sources of entertainment, AM/FM radio remains the dominant choice for in-car entertainment.  This is great news for local business owners who depend on Fort Myers radio to market their goods and services.

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Topics best way to advertise, small business advertising, fort myers radio, advertise in Naples, advertise in Fort Myers, advertise in SWFL, small business owner, fort myers radio stations, How to Advertise on Radio, advertise in southwest florida, swfl small business, radio commercials, southwest florida small business, in-car listening

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