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Advertise On Fort Myers Radio? 5 Things Business Owners Get Wrong

Dec 31, 2021 8:39:58 AM / by Larry Julius

To ensure success, every Southwest Florida business owner needs to advertise.

"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”

There are dozens of ways for local small business owners to advertise. By most metrics, the best way to advertise is on Fort Myers radio. These measures of effectiveness, however, are often obscured by the glimmer and glitz of newer technologies. 

To help reduce the glare that often blinds business owners to the potency of advertising on Fort Myers radio, here are the top five things many local business owners get wrong.

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Topics create an effective radio commercial, radio advertising, fort myers radio, fort myers radio stations, How to Advertise on Radio, satellite radio, radio commercials, advertise on radio, radio history, radio listening, Advertise on Fort Myers Radio, radio formats, car radio, who listens to radio

Ft. Myers Radio Still Reaches More SWFL Consumers Than All Other Media

Dec 10, 2021 3:38:39 PM / by Larry Julius

When WFTM-AM became Southwest Florida's first radio station in 1942, there was no Facebook, no Xfinity, no Sirius/XM, no Netflix, and no podcasts. It would be 12 years before there was even a local TV station.  Consequently, it was pretty easy for radio to become the number one reach medium among local consumers.

Over the past 80 years, Fort Myers-Naples area business owners have come to depend on the mammoth reach of radio among local shoppers to successfully market the goods and services they sell. Advertising on Fort Myers radio has helped SWFL companies to survive and thrive during world wars, natural disasters, recessions, depressions, and even a pandemic.

Heading into 2022, local consumers have more media choices than ever before. But, despite the overabundance of social media, video streaming, audio streaming, cable, and other technological marvels, Fort Myers radio is still the most used advertising medium.

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Topics Reach, pandora, streaming audio, radio advertising, fort myers radio, advertise in SWFL, sirius/xm, spotify, advertising reach, podcasts, advertising on radio, streaming media, podcasting

SWFL New Car Buyers Agree: Put AM/FM Radio In My Dashboard

Nov 11, 2021 4:34:15 PM / by Larry Julius

In 2020, there were 62,672 new cars and trucks registered in the Fort Myers metro area. This number is based on projections from the National Auto Dealers Associaton (NADA) and the U.S. Census bureau.

In all, says NADA, there are 878 new-car dealerships in Florida. Despite the pandemic, these dealers, including those in the Fort Myers area, sold $83 billion worth of new vehicles.

Through June of this year, these same dealers have already rung up $51.8 billion in new car sales.

When it comes to buying new vehicles, Southwest Florida consumers have a broad range of preferences. Some buyers want Fords while others want Chevrolets, Toyotas, or Teslas.  Some buyers want pick-up trucks, while others want sub-compacts, SUVs, or sports cars. Of course, some want blue vehicles, while others want pearl white, orchard green, or redolent red.

There is one purchase criterion, however, that most SWFL car buyers can agree on. They want an AM/FM radio smack-dab, in the middle of their dash.

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Topics best way to advertise, automotive, fort myers radio, advertise in SWFL, in-car listening, used cars, used vehicles, in-car audio, vehicle traffic, advertise on radio, used trucks, car radio, who listens to radio, new cars

Does The Facebook Name Change Affect Fort Myers Area Advertisers?

Oct 29, 2021 3:52:16 PM / by Larry Julius

Every month, 802,000 adults in Southwest Floria use social media, according to Nielsen. Eighty-six percent of these consumers use Facebook, far more than other sites like Instagram (also owned by Facebook), Twitter, Snapchat, Pinterest, and LinkedIn.

As a stand-alone medium, Facebook is used by more people in the Fort Myers area than watch local TV stations. Only Fort Myers radio reaches more consumers.

The large audience commanded by social media has attracted a significant amount of advertising dollars from local advertisers. According to Borrell Associates, a company that measures advertising expenditures across the county, Fort Myers area businesses are expected to spend $112 million on social media advertising, a 27.9% increase over 2022. The overwhelming majority of these dollars are being spent with Facebook.

Yesterday, Facebook founder Mark Zuckerberg announced the company was changing its name to "Meta".  This change, though, only affects the name of the parent company. There will be no change to the company's brands like Facebook, Instagram, or WhatsApp.

How will this name change affect Fort Myers area businesses that advertise on Facebook?

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Topics radio advertising, fort myers radio, twitter, social media advertising, facebook, instagram, facebook advertising, Borrell Associates, social media, linkedin, metaverse, meta

Who Listens To Podcasts in Southwest Florida?

Oct 11, 2021 7:30:00 AM / by Larry Julius

According to Nielsen, 212,005 Southwest Florida consumers listened to or downloaded a podcast during the past 30 days. This is 21.9% of the adult population.

A podcast is a downloadable digital audio file available to listeners on an internet-connected device like a smartphone, tablet, or computer. These files are typically part of series focusing on a particular theme such as true crime, professional football, politics, or pop culture.

Fort Myers area consumers can listen to their favorite podcasts whenever they choose using apps like Spotify, Pandora, Google, and Stitcher. The most used podcasting app, though, is Apple Podcasts.

Research from PodcastHosing.org indicates that Fort Myers area consumers can access more than 2,000,000 podcast series comprising over 48,000,000 unique episodes. According to data compiled by Edison research, the top 10 podcasts during the second quarter of 2021 were:

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Topics best way to advertise, streaming audio, fort myers radio, advertise in SWFL, online advertising, digital advertising, smart speakers, podcasts, streaming media, podcasting, internet advertising

Who's Spending Now? SWFL Small Business Owners Ask.

Dec 4, 2020 4:31:49 PM / by Larry Julius

There are 271,800 adults in Southwest Florida who have earned a four-year college or postgraduate degree, according to research from Nielsen. A study from the Federal Reserve indicates that these educated consumers have been least affected by the economic consequences of the pandemic.

"While the labor market disruptions have affected workers in a wide set of industries and occupations, those without a college degree have experienced the most severe impact," say Mary C. Daly, Shelby R. Buckman, and Lily M. Seitelman authors of The Unequal Impact of COVID-19 in the Economic Letter published by the Federal Reserve of San Francisco.

Although the unemployment rate increased among consumers of every education level in late March when the Governor of Florida lockdown the state to slow the spread of the Coronavirus, the smallest increase was among those with bachelor or postgraduate degrees, according to the Bureau of Labor Statistics..

Seven months later, job recovery among those with college degrees is closer to pre-pandemic levels than consumers with lower levels of educational attainment.

Many small business owners have seen the correlation between advertising and survival during the economic crisis inflicted by the pandemic.  With precious few dollars to invest, it is crucial that every advertisement reaches consumers who have disposable income to buy. Right now, the most likely spenders are customers with college degrees.

By key advertising metrics, the best way to reach consumers with higher education is on Fort Myers radio.

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Topics best way to advertise, small business advertising, radio advertising, fort myers radio, small business owner, swfl small business, southwest florida small business, small business, college graduates, advertise on radio, small business marketing, radio listening, advertising on radio, education

B2B Advertising In Southwest Florida: Reaching The Decision Makers

Aug 27, 2020 8:42:59 AM / by Larry Julius

New data from the US Census Bureau has optimistic news for Southwest Florida companies that sell business-to-business.

There are approximately 26,300 businesses in the Fort Myers-Naples area, according to the Census Bureau. Indeed, many of these businesses have suffered since the onset of the Coronavirus, especially in April.

Census information is now showing positive indicators that the fortunes of area companies are improving. This includes those with 500 or fewer employees. These small businesses account for 95% of all area firms.

During the week of April 26, 36% of Florida small businesses reported temporary closures.  By July 1, the number dropped to 17%

Also, during that same week, 74% of small business owners were reporting decreases in revenue versus the prior week.  By the end of June, that number fell by nearly half.

In both June and July of this year, national data shows all retail and food services spending significantly outperformed the prior year by between two and three percent.

As the business climate improves in the Fort Myers-Naples area, the fortunes of B2B companies will accelerate as well. These include those businesses that sell office supplies, restaurant supplies, cleaning services, legal services, accounting services, transportation services, banking services, technology, and commercial real estate.

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Topics roi, b2b advertising, best way to advertise, small business advertising, fort myers radio, small business owner, swfl small business, southwest florida small business, return on investment, small business, small business marketing, business to business advertising, Advertise on Fort Myers Radio

Marketing To Baby Boomers In Fort Myers and Naples

Nov 2, 2019 10:09:44 AM / by Larry Julius

The first Baby Boomers were born in Southwest Florida during 1946, and they kept coming until 1964.  Today, this generation represents 22.1% of the population.

According to Visa, however, when it comes to the ability to buy goods and services from local business owners, people 50 and older are responsible for 56% of all retail spending.  In SWFL, that equates to $12.7 billion.

Forecasts from the Bureau of Labor Statistics indicate the spending power of the Baby Boomer generation will remain dominant through at least 2025. This is fueled, in part, by the Boomers' continued participation in the labor force.

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Topics best way to advertise, retail, store traffic, radio advertising, fort myers radio, small business owner, consumer spending, baby boomers

Does Small Business Advertising on Fort Myers Radio Work?

Oct 29, 2019 2:35:00 PM / by Larry Julius

Advertising is critical to the growth and ultimate success of a Southwest Florida small business. The U.S. Small Business Administration recommends that mature businesses should budget 7-8% of its annual income for advertising the company's goods and services. 

Businesses that are in an early growth phase, however, should plan on investing 10-12%.  Start-up companies that may not yet be familiar to their target consumers should consider investing even a larger percentage.

Deloitte, the world's largest business consulting firm, recommends that "radio advertising should be a big part of the mix for those buying advertising."

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Topics best way to advertise, retail, fort myers radio, advertise in Naples, advertise in Fort Myers, advertise in SWFL, small business owner, effective advertising

Where Will SWFL Consumers Shop For The Holidays?

Oct 25, 2019 2:16:16 PM / by Larry Julius

Southwest Florida shoppers are expected to spend $2.7 billion this holiday season.  This will be approximately 4% higher than last year. These estimates are based on forecasts by the National Retail Federation and Deloitte.

To claim a fair share of the Christmas cash, local small business owners will need to battle some giant competitors. Advertising on Fort Myers radio stations may be the perfect weapon to ensure success.

According to information published in the retail trade magazine Chain Store Age, as of right now, here is where consumers are planning to shop...

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Topics best way to advertise, retail, radio advertising, fort myers radio, advertise in Fort Myers, holiday shopping, consumer spending

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