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Satellite Radio: What SWFL Small Business Owners Need To Know

May 20, 2019 3:00:00 PM / by Larry Julius

In 2003, Cadillac was the first automotive brand to make satellite radio standard in all of its new vehicles. Oldsmobile would follow a year later.

Today, there are 117 million cars on the road with satellite radio installed. 

So, have Southwest Florida drivers ditched their favorite Fort Myers radio stations in favor of music from space?  No!

According to Nielsen,  satellite radio has had no effect on the number of people who tune-in to Fort Myers radio stations each week.  For that matter, Pandora and Spotify (now owned by Sirius/XM) have not affected local radio listening either.

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Topics Reach, pandora, small business advertising, spotifty, fort myers radio, advertise in Naples, advertise in Fort Myers, advertise in SWFL, small business owner, How to Advertise on Radio, satellite radio, sirius/xm, advertise in southwest florida

SWFL Small Business Owners: Skip Ads on Pandora & Spotify

Apr 23, 2019 7:40:00 AM / by Larry Julius

Of all the advertising options available to Southwest Florida small business owners, streaming audio services like Pandora and Spotify are the least effective.  Here's why.

According to Nielsen, after the content of a commercial is considered, the element of an advertising campaign that drives sales the most is reach. In other words, making sure the most people possible are exposed to the advertiser's message is crucial.

When it comes to achieving reach among consumers, Pandora and Spotify rank dead last.  Advertising on Fort Myers radio stations, actually, can reach 200% more consumers than these two streaming-audio platforms combined.

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Topics pandora, spotifty, streaming audio

Fort Myers Advertising News: Pandora Listening Plummets

Mar 11, 2019 7:30:00 AM / by Larry Julius


If I only had a nickel for every local small business owner who has told me that Pandora has been siphoning listeners away from Fort Myers radio.  Nothing could be further from the truth.

Southwest Florida radio, it turns out, reaches significantly more adult consumers than any other medium. More than TV. More than newspaper. And more than Pandora and Spotify combined.

What may come as a big shock to Southwest Florida business owners is Pandora's popularity, actually, is cratering among consumers.

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Topics pandora

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