Advertise In Fort Myers Advertise In Fayetteville

How Has Working From Home Affected Advertising On Fort Myers Radio?

Aug 24, 2020 6:45:00 AM / by Larry Julius

Before COVID-19, most listening to Fort Myers radio happened outside the home. Southwest Florida consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

As consumers are compelled to work from their houses and curtail their commutes, the share of at-home listening to Fort Myers radio has grown by 16%, according to Nielsen.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, radio advertising, How to Advertise on Radio, corona, coronavirus, covid 19, advertise on radio, pandemic, listening location, time spent listening, radio listening, work from home

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

Our Social Media