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How Are Southwest Florida Consumers Spending Their Money?

Oct 11, 2019 9:03:00 AM / by Larry Julius

Southwest Florida consumers are expected to spend $22.7 billion at retail this year, according to Nielsen. This means that every household, on average, will be spending $47,869.

To capture a larger share of these dollars, small business owners in the Fort Myers-Naples area need to know the answer to two questions.

The first question is, where is this enormous amount of cash being spent?  The list below details the answer.

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Topics best way to advertise, retail, store traffic, fort myers radio, small business owner, advice, consumer spending

SWFL Retail: Small Business Owners Can Scare-Up Halloween Sales

Sep 23, 2019 8:04:00 AM / by Larry Julius

Based on information from the National Retail Foundation, Southwest Florida  consumers will be spending $34 million on Halloween this year. 

Typically, 80% of all Halloween shopping, according to the NRF, will occur between now and October 16.  The remaining dollars will be spent in the last 14 days leading up to the holiday.

Nearly 53% of consumers in the Fort Myers-Naples are expected to participate in Halloween this year, each spending, on average, about $86.  This money will go towards the purchase of candy, decorations, costumes, pumpkins, and greeting cards.

Almost every type of small business in SWFL enjoys a taste of this spending. This includes hardware stores, convenience stores, craft stores, fabric stores, thrift stores, florists, card stores, consignment shops, haunted houses, home decor store, bakeries, and, of course, candy stores.

To claim a significant share of this Halloween cash will require local small business owners to advertise.  The key to successful advertising is reaching as many Halloween shoppers as possible over the next four weeks.

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Topics best way to advertise, retail, store traffic, advertise in Fort Myers, small business owner, fort myers radio stations, advertise in southwest florida, southwest florida small business, halloween

Shop Local: How SWFL Retailers Are Driving Store Traffic

Sep 18, 2019 5:32:24 PM / by Larry Julius

Business owners who sell mattresses in Southwest Florida might be losing sleep.

Last year, local consumers spent close to $40 million for new mattresses.  A recent survey conducted by Piper Jaffray indicates that many retailers believe  that the category will become even stronger during the last four months of this year.

The reason for the owners' sleep loss is that many customers are skipping local stores and buying their mattresses on the internet. According to Statista, 37% of mattress buyers are now purchasing from one-of-175 direct-to-consumer sites like Casper or from online retailers like Amazon. 

To keep customers shopping local requires advertising.

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Topics best way to advertise, retail, store traffic, advertise in Fort Myers, advertise in SWFL, small business owner, fort myers radio stations, advertise in southwest florida, swfl small business, shop local, buy local

Do Consumers Pay Attention To Ads On Fort Myers Radio Stations?

Apr 30, 2019 7:40:00 AM / by Larry Julius

Just about every adult in SWFL spent, on average, 15 hours last week listening to the radio.  As a matter of fact, more people tuned-in to their favorite Fort Myers radio station than watched TV; read a newspaper, or logged-on to Pandora and Spotify.


"Sure," a Naples small business owner said to me. "People are still tuning-in to local radio stations, but do they switch stations when my commercial comes on?"

Not to worry. Unlike TV, which makes avoiding commercials a breeze, there is no ad-skipping technology for radio.  As a result, a study by Nielsen reveals that 93% of radio listeners stick around for the ads.

This raises the question: Consumers are not button-pushing during radio commercials, but are they paying attention to the content of the advertising? Research says YES.

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Topics Attorney, Awareness, naples, top of mind, best way to advertise, car dealership, lawyer, store traffic, small business advertising, memorable

What is the Best Way To Advertise Retail Stores In SWFL?

Apr 12, 2019 6:30:00 AM / by Larry Julius

Over the next 12 month, Southwest Florida consumers will spend $22 billion on retail products.

Small business owners who want to compete for a share of this cash will need to advertise. As Professor Jef Richards at Michigan State University points out, “Advertising is totally unnecessary…unless you want to make money.”

Bottom line: SWFL consumers will only buy from retailers they know about.

There are many ways small business owners to advertise. This includes local television, newspapers, or streaming media platforms like Pandora and Spotify.

But regardless of what product a retailer sells, the best option is advertising on Fort Myers radio. Radio reaches significantly more consumers in every major retail category than all of the other media choices.

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Topics retail, store traffic, sales

Cape Coral Business Owner Uses SWFL Radio Stations To Drive Traffic

Apr 5, 2019 6:20:00 AM / by Larry Julius

"We have been very pleased with the results of our radio advertising," says Kimberly Bell, who handles the marketing for Fix Marine Supply in Cape Coral. "It has been a very good investment for us."

Florida has more recreational boats than any other state, according to the National Marine Manufacturers Association.  Almost 21,000 of these pleasure craft are registered in Collier County alone.

Eight years ago, John Fix started Fix Marine Supply at his dining room table in Cape Coral to try and grab a share of the $150,000,000 that is spent on boating related purchases in the county each year. The company specializes in boat lifts and supplies for both residential consumers and contractors.

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Topics retail, Cape Coral, Boat, store traffic

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